Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effect of expertise on the...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Consumer behaviour
27
Konsumentenverhalten
27
Brand management
14
Markenführung
14
Brand image
12
Markenimage
12
Brand
11
Markenartikel
11
Language
6
Sprache
6
Experiment
5
Marktforschung
5
Mehrsprachigkeit
5
Multilingualism
5
Theorie
5
Theory
5
Linguistics
4
Luxury goods
4
Luxusgüter
4
Market research
4
Marketing
4
Europa
3
Linguistik
3
Markenname
3
Marketing management
3
Marketingmanagement
3
National culture
3
National identity
3
Nationalkultur
3
Personality psychology
3
Persönlichkeitspsychologie
3
Schweiz
3
Switzerland
3
USA
3
United States
3
Verbraucherforschung
3
Verbraucherverhalten
3
consumer research
3
Advertising appeals
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Conference paper
1
Konferenzbeitrag
1
Language
All
English
2
Author
All
Luna, David
2
Carroll, Ryall
1
Carvalho, Sergio W.
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The other meaning of fluency : content accessibility and language in advertising to bilinguals
Carroll, Ryall
;
Luna, David
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 73-84
Persistent link: https://www.econbiz.de/10009302699
Saved in:
2
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
