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Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?

Pechmann, Cornelia; Ratneshwar, Srinivasan - 1993

Persistent link: https://www.econbiz.de/10000883452

Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge

Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467

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The perception of media messages by preschool children

Šramová, Blandína; Pavelka, Jirí - In: Young consumers : insight and ideas for responsible … 18 (2017) 2, pp. 121-140

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An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents

Jayawardena, Nirma Sadamali; Ross, Mitchell; Quach, Sara; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1789-1812

Persistent link: https://www.econbiz.de/10014315899

Was television responsible for a new generation of smokers?

Thomas, Michael - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 689-707

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The role of ad cognitive load on advertising effectiveness : a research based on low involvement learning theory

C̦akir, Vesile - In: Public relations and advertising theories : concepts …, (pp. 289-311). 2018

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The Efficacy of Sexualized Female Models in Young Adult-Male Oriented Cigarette Advertising

Mayer, James; Baek, Tae - 2014

findings indicate that these sexually charged advertisements generate superior attitudinal results in non-smoking males than … smoking males, a finding that -- in conjunction with the portrayal of females in the content analysis -- suggests potential …

Persistent link: https://www.econbiz.de/10014140640