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~subject:"Advertising"
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Zigarettenwerbung und Zigarett...
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Advertising
Werbung
13,774
Konsumentenverhalten
3,960
Consumer behaviour
3,944
Werbewirkung
3,780
Advertising effects
3,723
Psychologie
3,504
Rauchen
3,138
Verbrauch
3,070
Smoking
3,007
Konsum
2,591
Consumption
2,589
Theorie
2,447
Theory
2,397
USA
2,108
United States
1,821
Online-Marketing
1,768
Internet marketing
1,763
Deutschland
1,552
Psychology
1,552
Marketing
876
Private consumption
861
Privater Konsum
861
Germany
803
Markenführung
751
Brand management
747
Zigarette
676
Marketingmanagement
652
Cigarette
650
advertising
642
Marketing management
633
Schätzung
609
Estimation
584
Tabaksteuer
582
Tobacco tax
569
Großbritannien
558
Social Web
552
Social web
551
Vereinigte Staaten
534
Preismanagement
478
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Undetermined
3,214
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1,796
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Article
6,175
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3,479
Journal
54
Database
1
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1
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Article in journal
5,454
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Graue Literatur
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Arbeitspapier
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Hochschulschrift
223
Collection of articles of several authors
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Sammelwerk
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Thesis
166
Aufsatzsammlung
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Lehrbuch
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Textbook
92
Konferenzschrift
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Bibliografie enthalten
55
Bibliography included
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Conference paper
50
Konferenzbeitrag
50
Case study
45
Fallstudie
45
Conference proceedings
42
Reprint
31
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27
Sammlung
27
Ratgeber
24
Wörterbuch
23
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20
Handbook
20
Handbuch
20
Amtsdruckschrift
19
Government document
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Nachschlagewerk
19
Reference book
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English
8,814
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2
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1
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Kaiser, Harry M.
60
Eisend, Martin
48
Taylor, Charles Raymond
37
Pelsmacker, Patrick de
36
Anderson, Simon P.
28
Gierl, Heribert
26
Rosengren, Sara
26
Saffer, Henry
26
Septianto, Felix
25
Sethi, Suresh
24
Zaccour, Georges
24
Bruhn, Manfred
23
Dahlén, Micael
23
Kind, Hans Jarle
22
Okazaki, Shintaro
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Diehl, Sandra
20
Huh, Jisu
20
Kinnucan, Henry W.
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Ford, John B.
18
Mueller, Barbara
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Esch, Franz-Rudolf
17
Prasad, Ashutosh
17
Dave, Dhaval
16
Jerath, Kinshuk
16
Jullien, Bruno
16
Pepels, Werner
16
Reid, Leonard N.
16
Bagwell, Kyle
15
Choi, Yung Kyun
15
Hackley, Christopher E.
15
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Institution
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National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
32
Axel-Springer-Verlag
10
RWI - Leibniz-Institut für Wirtschaftsforschung
10
European Society for Opinion and Marketing Research
6
American Marketing Association
5
Zentralausschuss der Werbewirtschaft
5
European Advertising Academy
4
Nordic Council of Ministers
4
Zentralverband der Deutschen Werbewirtschaft
4
American Enterprise Institute for Public Policy Research
3
Cornell University / Department of Agricultural Economics
3
IGI Global
3
IP Deutschland GmbH <Köln>
3
International Association of Business Communicators
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
Advertising Research Foundation
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Europäische Kommission
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
Institute of Canadian Advertising
2
International Chamber of Commerce
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
NetLibrary, Inc
2
Nomos Verlagsgesellschaft
2
OECD
2
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Published in...
All
Journal of advertising research
209
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
158
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
67
European journal of operational research : EJOR
65
Journal of promotion management : innovations in planning and applied research
64
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
54
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
SpringerLink / Bücher
43
Working paper / National Bureau of Economic Research, Inc.
41
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
CESifo working papers
28
Economics letters
28
Marketing : ZFP ; journal of research and management
27
Journal of international consumer marketing
26
Applied economics
25
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Source
All
ECONIS (ZBW)
9,622
USB Cologne (EcoSocSci)
73
EconStor
10
ArchiDok
2
USB Cologne (business full texts)
1
BASE
1
RePEc
1
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date (oldest first)
1
An economic assessment of the role of advertising in cigarette consumption
Alchin, Terry M.
-
1992
Persistent link: https://www.econbiz.de/10000137629
Saved in:
2
Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia
;
Ratneshwar, Srinivasan
-
1993
Persistent link: https://www.econbiz.de/10000883452
Saved in:
3
Advertising and the aggregate demand for cigarettes : An empirical analysis of a U.K. market
McGuinness, Tony
;
Cowling, Keith
-
1972
Persistent link: https://www.econbiz.de/10000660644
Saved in:
4
Smoke gets in their eyes? : third-person effects of electronic cigarette advertising
Pardun, Carol J.
;
McKeever, Robert
;
Bedingfield, Sid
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 708-726
Persistent link: https://www.econbiz.de/10011799585
Saved in:
5
U.S. demand for tobacco products in a system framework
Zheng, Yuqing
;
Zhen, Chen
;
Dench, Daniel
;
Nonnemaker, …
- In:
Health economics
26
(
2017
)
8
,
pp. 1067-1086
Persistent link: https://www.econbiz.de/10011816070
Saved in:
6
Cigarette demand, structural change, and advertising bans : international evidence, 1970-1995
Nelson, Jon Paul
(
contributor
)
- In:
Contributions to economic analysis & policy
2
(
2003
)
1
Persistent link: https://www.econbiz.de/10001781344
Saved in:
7
Persistence of cigarette advertising across media and smoking rates
Goel, Rajeev K.
- In:
Applied economics letters
18
(
2011
)
7/9
,
pp. 611-619
Persistent link: https://www.econbiz.de/10009230954
Saved in:
8
Advertising media and cigarette demand
Goel, Rajeev K.
- In:
Bulletin of economic research
63
(
2011
)
4
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009356782
Saved in:
9
The impact of advertising regulation on industry : the cigarette advertising ban of 1971
Qi, Shi
- In:
The Rand journal of economics
44
(
2013
)
2
,
pp. 215-248
Persistent link: https://www.econbiz.de/10009779266
Saved in:
10
Does advertising matter? : estimating the impact of cigarette advertising on smoking among youth in developing countries
Kostova, Deliana
;
Blecher, Evan
- In:
Contemporary economic policy : a journal of Western …
31
(
2013
)
3
,
pp. 537-548
Persistent link: https://www.econbiz.de/10010128773
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