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"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain
Harding, Graham - In: Journal of wine economics 12 (2017) 4, pp. 378-385
Persistent link: https://www.econbiz.de/10011849655
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Behavior-based advertising
Shen, Qiaowei; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
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U.S. Demand for Tobacco Products in a System Framework
Zheng, Yuqing; Zhen, Chen; Nonnemaker, James; Dench, Daniel - Agricultural and Applied Economics Association - AAEA - 2014
Paper removed at the request of the author.
Persistent link: https://www.econbiz.de/10011068751
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Application of marketing companies in the Czech Republic
Švarcová, Marie - 2012
The article deals with the use of marketing activities in some firms in the Czech Republic. It is not only … marketing and how to access to use it in their companies. Further reveals how the marketing activities undertaken and the …
Persistent link: https://www.econbiz.de/10011316019
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Re-examination of advertising effectiveness in selected soft drink companies in Lagos State, Nigeria : a descriptive analysis
Adefulu, Adesoga; Scheers, Louise van - In: Acta Universitatis Danubius / Oeconomica 11 (2015) 3, pp. 24-34
Persistent link: https://www.econbiz.de/10011513060
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How targeting affects customer search : a field experiment
Fong, Nathan M. - In: Management science : journal of the Institute for … 63 (2017) 7, pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388
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Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach
Smith, Trevor A. - 2022
1. Introduction to Marketing Effectiveness and the SMEs -- 2. Marketing Effectiveness and Accountability with … Implications and Applications for SMEs -- 3. Knowledge and Marketing Effectiveness with Implications and Applications for SMEs -- 4 …. A Qualitative Inquiry into Marketing Effectiveness of the SMEs -- 5. The Key Drivers of Marketing Efficiency of the SME …
Persistent link: https://www.econbiz.de/10013386128
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Application of marketing companies in the Czech Republic
Švarcová, Marie - In: Acta Universitatis Bohemiae Meridionales 13 (2010) 4, pp. 33-37
The article deals with the use of marketing activities in some firms in the Czech Republic. It is not only … marketing and how to access to use it in their companies. Further reveals how the marketing activities undertaken and the …
Persistent link: https://www.econbiz.de/10010822849
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Advertising Thresholds and Wearout
Corkindale, David; Newall, John - In: European Journal of Marketing 12 (1978) 5, pp. 329-378
This monograph presents a thorough examination of the phenomena of “threshold” levels of advertising activity and the “wearout’ of advertisements and/or campaigns. These are seen as corresponding to the management questions “How little can we spend/How infrequently can we advertise?”...
Persistent link: https://www.econbiz.de/10014725129
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Commentary: A Perspective on Brands
Kim, Peter - In: Journal of Product & Brand Management 1 (1992) 4, pp. 35-39
effective enough. Compares advertising with promotion, before discussing the value of brands, the ature of brands and brand … equity. Concludes that the consumer was rightly placed at the centre of all advertising and marketing efforts by advertising …
Persistent link: https://www.econbiz.de/10014896389