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Communicating with customers
Spinosa, Charles
;
Le Brocquy, David
;
Calder, Bobby J.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 226-253)
.
2008
Persistent link: https://www.econbiz.de/10003755924
Saved in:
2
Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003676945
Saved in:
3
From advertising to engagement
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
The handbook of communication engagement
,
(pp. 411-420)
.
2018
Persistent link: https://www.econbiz.de/10011871822
Saved in:
4
Kellogg on advertising & media
Calder, Bobby J.
(
contributor
)
-
Kellogg School of Management <Evanston, Ill.>
-
2008
Persistent link: https://www.econbiz.de/10004910988
Saved in:
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