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Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM

Steffes Hansen, Sara; Lee, Jin Kyun; Lee, Shu-yueh - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 254-266

Persistent link: https://www.econbiz.de/10010424782

Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender

Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323

Persistent link: https://www.econbiz.de/10012258250

Testing cognitive-experiential theory : effect of economic vs fear appeals on perceived value and ad evaluation of saving schemes advertisements and moderation of need for cognitio...

Zia, Anjum; Raza, Syed Hassan; Iftikhar, Moneeba - In: Pakistan economic and social review : incorporating the … 55 (2017) 2, pp. 569-593

Persistent link: https://www.econbiz.de/10012258672

OTC drug advertising in Japan : the role of need for cognition and celebrity endorser credibility

Morimoto, Mariko - In: Health marketing quarterly 37 (2020) 2, pp. 108-123

Persistent link: https://www.econbiz.de/10012259403

How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs

Northcott, Celine; Middleton, Philippa; Makrides, Maria; … - In: Journal of advertising research 64 (2024) 1, pp. 18-38

Persistent link: https://www.econbiz.de/10014507674

The influence of need for cognition and need for emotion on elderly responses to advertising : an exploratory study and implications for change in management

Safraou, Imen; Guiot, Denis - In: Journal of organizational change management 36 (2023) 2, pp. 217-232

Persistent link: https://www.econbiz.de/10014280538

"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts

Muralidharan, Sidharth; La Ferle, Carrie; Roth-Cohen, Osnat - In: International journal of advertising : the review of … 43 (2024) 1, pp. 125-148

Persistent link: https://www.econbiz.de/10014450245

Fake discounts drive real revenues in retail

Ngwe, Donald - 2018

Persistent link: https://www.econbiz.de/10011931556

Effects of price decisions on product categories and brands

Álvarez Álvarez, Begoña; Vázquez Casielles, Rodolfo - In: Asia Pacific Journal of Marketing and Logistics 20 (2008) 1, pp. 23-43

/value – The paper cautions retailers that immediate discounts as a promotional strategy may be successful, but this does not apply …

Persistent link: https://www.econbiz.de/10014674630

Consumer evaluations of sales promotion: the effect on brand choice

Alvarez Alvarez, Begoña; Vázquez Casielles, Rodolfo - In: European Journal of Marketing 39 (2005) 1/2, pp. 54-70

Purpose – This study evidences the influence that sales promotion has on brand choice behaviour. Establishments wish to influence consumers' buying behaviour, and thus they launch strong promotional campaigns or introduce changes in their price policies, among other actions. However, they are...

Persistent link: https://www.econbiz.de/10014722226