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Robinson, Patrick J. - 1968

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Today's advertising laws: will they survive the digital revolution?

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Advertising empirical generalizations: implications for research and action

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Research implications of the "beyond advertising" paradigm : a model and roadmap for creating value through all media and non-media touchpoints

Wind, Yoram; Findiesen Hays, Catharine - In: Journal of advertising research 56 (2016) 2, pp. 142-158

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Empirical generalizations : new laws for digital marketing ; how advertising research must change

Wind, Yoram; Sharp, Byron; Nelson-Field, Karen - In: Journal of advertising research 53 (2013) 2, pp. 175-180

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Beyond advertising : creating value through all customer touchpoints

Wind, Yoram; Hays, Catharine Findiesen - 2016

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?

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