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Advertising Expenditure and Consumer Prices
Rauch, Ferdinand - Centre for Economic Performance, LSE - 2011
This paper studies the effect of a change in the marginal costs of advertising on advertising expenditures of firms and consumer prices across industries. It makes use of a unique policy change that caused a decrease of the taxation on advertising expenditures in parts of Austria and a...
Persistent link: https://www.econbiz.de/10009277012
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The fundamentals of creative advertising : [a visually stimulating introduction to the process and application of creative advertising, with practical steps designed to hone creati...
Burtenshaw, Ken (contributor); Mahon, Nik (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10004008980
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Strategic brand communication campaigns
Schultz, Don E.; Barnes, Beth E. - 1999 - 5. ed
Persistent link: https://www.econbiz.de/10004735311
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Confessions of an advertising man
Ogilvy, David - 2004
Persistent link: https://www.econbiz.de/10004800723
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The influence of typical versus atypical ads on sharing intention
Rita, Paulo; Guerreiro, João Pedro Silva Martins; … - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
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Absolut sequel : [the absolut advertising story continues]
Lewis, Richard W. (contributor) - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10004846037
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Advertising account planning : a practical guide
Kelley, Larry D.; Jugenheimer, Donald W. - 2006
Persistent link: https://www.econbiz.de/10004876428
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Planning: cómo hacer el planeamiento estratégico de la comunicaciones
Cooper, Alan (contributor) - 2006 - 1. ed.
Persistent link: https://www.econbiz.de/10008815756