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Special issue: Reinquiries in advertising research
Eisend, Martin (ed.); Franke, George R. (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011453830
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Reinquiries in advertising research
Eisend, Martin; Franke, George R.; Leigh, James H. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
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Public perceptions of billboards : a meta-analysis
Franke, George R.; Taylor, Charles Raymond - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 395-410
Persistent link: https://www.econbiz.de/10011744307
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The ethics of food advertising targeted toward children : parental viewpoint
Bakir, Aysen; Vitell, Scott J. - In: Journal of business ethics : JOBE 91 (2010) 2, pp. 299-311
Persistent link: https://www.econbiz.de/10003958491