Volkov, Michael; Harker, Debra; Harker, Michael - In: Journal of Consumer Marketing 19 (2002) 4, pp. 319-332
Advertising expenditure has risen globally and in Australia there has been a 2.7‐fold increase in the last ten years. It is suggested that some advertisements may be “unacceptable”, that is, unfair, misleading, deceptive, offensive, false or socially irresponsible. This research is...