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Measuring the Effectiveness of Lamb Advertising and Promotion: An Updated Analysis

Capps Jr., Oral; Williams, Gary W. - Agricultural and Food Policy Center (AFPC), Department … - 2006

This report updates a previous tentative analysis of the effectiveness of the Lamb Checkoff Program in shifting out the demand for American lamb. The main conclusion is that program has resulted in roughly 8.4 additional pounds of total lamb consumption per dollar spent on advertising and...

Persistent link: https://www.econbiz.de/10009203352

Role of advertising and promotion in brand equity creation

Nikabadi, Mohsen Shafiei; Safui, Morteza Akbarzadeh; … - In: Journal of promotion management : JPM 21 (2015) 1, pp. 13-32

Persistent link: https://www.econbiz.de/10011304633

Muß rentable Gemeinschaftswerbung zu einem Preisanstieg führen?

Hoff, Klaus - In: Berichte über Landwirtschaft : Zeitschrift für … 76 (1998) 4, pp. 632-648

Persistent link: https://www.econbiz.de/10001373353

Optimal international promotion expenditure for differentiated products

Goddard, Ellen - In: Review of marketing and agricultural economics 61 (1993) 1, pp. 49-61

Persistent link: https://www.econbiz.de/10001145050

An economic analysis of beef pricing and newspaper advertising in Toronto

Funk, Thomas F.; Meilke, Karl D. - 1976

Persistent link: https://www.econbiz.de/10002318409

How does advertising affect market performance? : a note on generic advertising

Hamilton, Stephen F.; Richards, Timothy J.; Stiegert, … - In: Economic inquiry : journal of the Western Economic … 51 (2013) 2, pp. 1183-1195

Persistent link: https://www.econbiz.de/10009751090

Wohlfahrtseffekte der Gemeinschaftswerbung auf Agrarmärkten : eine theoretische und empirische Analyse

Hoff, Klaus - In: Berichte über Landwirtschaft : Zeitschrift für … 81 (2003) 1, pp. 128-149

Persistent link: https://www.econbiz.de/10001743918

Do stereotypes ignite polysemy and strengthen consumer-based brand equity?

Arora, Anshu; Wu, Jun; Brown, Ulysses J., III. - In: Journal of promotion management : JPM 21 (2015) 5, pp. 531-547

Persistent link: https://www.econbiz.de/10011433540

Modeling the impact of advertisement-image congruity on applicant attraction

Baum, Matthias; Schäfer, Marina; Kabst, Rüdiger - In: Human resource management 55 (2016) 1, pp. 7-24

Persistent link: https://www.econbiz.de/10011436902

Marketing mix influence on service brand equity and its dimensions

Mukherjee, Somnath; Shivani, Shradha - In: Vision : the journal of business perspective 20 (2016) 1, pp. 9-23

Persistent link: https://www.econbiz.de/10011581949

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