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Differential effects of keyword selection in search engine advertising on direct and indirect sales
Lu, Xianghua; Zhao, Xia - In: Journal of management information systems : JMIS 30 (2013/14) 4, pp. 299-325
Persistent link: https://www.econbiz.de/10010378600
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Competitive target advertising and consumer data sharing
Zhao, Xia; Xue, Ling - In: Journal of management information systems : JMIS 29 (2012/13) 3, pp. 189-222
Persistent link: https://www.econbiz.de/10009740981