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"Touching with heart, reasoning by truth!" : the impact of brand cues on mini-film advertising effect
Wu, Tung-Ju
;
Xu, Ting
;
Li, Lydia Qianqian
;
Yuan, Kuo-Shu
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1322-1350
Persistent link: https://www.econbiz.de/10012395659
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