readily and in a manner hitherto impossible. Underpinning these interactions, auction pricing mechanisms have enabled … Internet transactions in novel ways. Despite this massive growth and new medium, empirical work in marketing and economics on … essay, ``Sponsored Search Auctions: Research Opportunities in Marketing,'' outlines areas of future inquiry that I intend …

characteristics of modern competition and marketing, their implications for current thinking about the examine role of advertising and …

In the last 20 years the marketing literature has seen a sharp increase in the number of papers reporting findings from … these papers focus on pricing and advertising topics, there are also a broad range of other topics represented, including … to publish a field experiment paper in the marketing literature. We also identify topics that remain relatively …

use the model to design appropriate marketing strategies regarding advertising and pricing.  … result can help marketing managers to launch price promotions on appropriate products. Design/methodology/approach – The … approach used in the paper is a rational expectations model. The equilibrium price can provide marketing implications for …

reference pricing, price recall improved. Discusses these findings in the context of a literature review on price and perceived … investment had been consistently increased to support the added‐value perceptions of brands. In conclusion, discusses the pricing …