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Online Auction Markets
Yao, Song - 2009
readily and in a manner hitherto impossible. Underpinning these interactions, auction pricing mechanisms have enabled … Internet transactions in novel ways. Despite this massive growth and new medium, empirical work in marketing and economics on … essay, ``Sponsored Search Auctions: Research Opportunities in Marketing,'' outlines areas of future inquiry that I intend …
Persistent link: https://www.econbiz.de/10009475466
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"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain
Harding, Graham - In: Journal of wine economics 12 (2017) 4, pp. 378-385
Persistent link: https://www.econbiz.de/10011849655
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Fake discounts drive real revenues in retail
Ngwe, Donald - 2018
Persistent link: https://www.econbiz.de/10011931556
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Chapter 11. Field Experiments in Marketing
Simester, D. - 2017
In the last 20 years the marketing literature has seen a sharp increase in the number of papers reporting findings from … these papers focus on pricing and advertising topics, there are also a broad range of other topics represented, including … to publish a field experiment paper in the marketing literature. We also identify topics that remain relatively …
Persistent link: https://www.econbiz.de/10014023431
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Competitive marketing patterns in Canadian markets: 1958‐1967
Aylmer, Richard J. - In: European Journal of Marketing 8 (1974) 2, pp. 119-136
characteristics of modern competition and marketing, their implications for current thinking about the examine role of advertising and …
Persistent link: https://www.econbiz.de/10014725238
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Choice of O2O food delivery mode : self-built platform or third-party platform? Self-delivery or third-party delivery?
Du, Zhong; Fan, Zhi-Ping; Gao, Guang-Xin - In: IEEE transactions on engineering management : EM 70 (2023) 6, pp. 2206-2219
Persistent link: https://www.econbiz.de/10014313949
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Optimal advertising and pricing decisions for complementary products
Taleizadeh, Ata Allah; Charmchi, Masoud - In: Journal of Industrial Engineering International 11 (2015), pp. 111-117
Cooperative advertising is an agreement between a manufacturer and a retailer to share advertising cost at the local level. Previous studies have not investigated cooperative advertising for complementary products and their main focus was only on one good. In this paper, we study a two-echelon...
Persistent link: https://www.econbiz.de/10011640840
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Antitrust Failures: The Internet Giants
Taschdjian, Martin; Alleman, James - 2018
Facebook, Amazon, Netflix and Google, as well as Twitter – the FANG companies – have transformed society with both positive and negative effects. Soaring consumer access to information, news, social networks, and entertainment has been stimulated by the ever-more ubiquitous and falling...
Persistent link: https://www.econbiz.de/10011930714
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Antitrust for Internet Giants
Taschdjian, Martin; Alleman, James - 2018
There can be no doubt that the FANG companies – Facebook, Amazon, Netflix and Google, as well as Twitter – have transformed society since their emergence. Like all social transformations, the changes wrought by their services have had ripple effects that are both positive and negative. On...
Persistent link: https://www.econbiz.de/10011944644
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Aggressive or partnership strategy : which choice is better for the national brand?
Amrouche, Nawel; Yan, Ruiliang - In: International journal of production economics 166 (2015), pp. 50-63
Persistent link: https://www.econbiz.de/10011334066