readily and in a manner hitherto impossible. Underpinning these interactions, auction pricing mechanisms have enabled … Internet transactions in novel ways. Despite this massive growth and new medium, empirical work in marketing and economics on … essay, ``Sponsored Search Auctions: Research Opportunities in Marketing,'' outlines areas of future inquiry that I intend …

characteristics of modern competition and marketing, their implications for current thinking about the examine role of advertising and …

In the last 20 years the marketing literature has seen a sharp increase in the number of papers reporting findings from … these papers focus on pricing and advertising topics, there are also a broad range of other topics represented, including … to publish a field experiment paper in the marketing literature. We also identify topics that remain relatively …

Although an integral component of many marketing communications strategies, relatively little has been written about …

A significant amount of research in pricing has focused on price as a unidimensional construct – one consisting of a … single number (e.g. $1.99). However, the evolving marketing environment, combined with notable growth in services and goods … evaluating multi‐dimensional prices is examined. Then the strategic impact of such difficulties for pricing managers as well as …