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Can Losing Lead to Winning?
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Advertising
Consumer behaviour
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Journal of advertising research
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice
Berger, Jonah
;
Fitzsimons, Gráinne
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003696846
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2
Common "wisdom" put to the test : "bad news is good news" and "sex sells"
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 48-57
Persistent link: https://www.econbiz.de/10009007730
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3
Why do some advertisements get shared more than others? : quantifying facial expressions to gain new insights
McDuff, Daniel
;
Berger, Jonah
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 370-380
Persistent link: https://www.econbiz.de/10012495751
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