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National and retail advertising : their effects on competition
Tokle, Robert John - In: Studies in economic analysis 13 (1990) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10001100407
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Advertising intensity and concentration change in manufacturing industries
Tokle, Robert John - 1986
Persistent link: https://www.econbiz.de/10000729850
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The effects of television advertising on concentration : further evidence on Leahy's work
Tokle, Robert John - In: New York economic review : journal of the New York … 26 (1995), pp. 38-44
Persistent link: https://www.econbiz.de/10001208621
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A simultaneous approach to advertising, concentration, and profitability
Tokle, Robert John - In: New York economic review : journal of the New York … 21 (1991), pp. 40-52
Persistent link: https://www.econbiz.de/10001159502
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Advertising intensity and concentration change : a survey
Tokle, Robert John - In: New York economic review : journal of the New York … 24 (1993), pp. 35-44
Persistent link: https://www.econbiz.de/10001159559
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Market share dispersion among leading firms as a determinant of advertising intensity
Willis, Michael S.; Rogers, Richard T. - In: Review of industrial organization : RIO 13 (1998) 5, pp. 495-508
Persistent link: https://www.econbiz.de/10001369654