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Zum Autor: Prof. Dr. Manfred Bruhn ist Ordinarius für Betriebswirtschaftslehre, insbesondere Marketing und …
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, destination marketing, brand avoidance, sports marketing communications, sponsorship, health and lifestyle branding, digital …1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing … in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case …
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