Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022
, destination marketing, brand avoidance, sports marketing communications, sponsorship, health and lifestyle branding, digital …1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing … in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case …