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Advertising
Consumer behaviour
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Monroe, Kent B.
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Della Bitta, Albert J.
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ECONIS (ZBW)
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Comparative price advertising
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238857
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The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
Grewal, Dhruv
;
Monroe, Kent B.
;
Krishnan, Rajaram
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1996
Persistent link: https://www.econbiz.de/10000948545
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