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The internalization of advertising services : an inter-industry analysis
Horsky, Sharon
(
contributor
);
Michael, Steven C.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003732787
Saved in:
2
The internalization of advertising services : an inter-industry analysis
Horsky, Sharon
;
Michael, Steven C.
;
Silk, Alvin J.
- In:
Review of marketing science
10
(
2012
)
2
,
pp. 1-33
Persistent link: https://www.econbiz.de/10009633241
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