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Do ethnic cues improve advertising effectiveness for ethnic consumers?
Khan, Huda; Lee, Richard; Lockshin, Larry - In: Australasian marketing journal 23 (2015) 3, pp. 218-226
Persistent link: https://www.econbiz.de/10011383312
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Ethnic media advertising effectiveness, influences and implications
Lau, Hei Tong; Lee, Richard - In: Australasian marketing journal 26 (2018) 3, pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
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How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid; Lee, Richard; Lockshin, Lawrence S. - In: Journal of consumer marketing 41 (2024) 1, pp. 94-109
Persistent link: https://www.econbiz.de/10014471245