The study reported in this article investigates whether or not consumers from Turkey and New Zealand attach similar levels of importance to various information sources in their purchase decisions and whether they are similar (dissimilar) in their opinions on advertisement in various media....

Purpose – Examines the similarities and differences in the dimensionality of advertising attitudes between Turkish and New Zealand consumers. Design/methodology/approach – Survey data, collected by questionnaire from 303 respondents in Turkey and 189 respondents in New Zealand were first...