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~subject:"Advertising"
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Manufacturer's pricing strateg...
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Advertising
Supply chain
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19,031
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18,936
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5,970
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5,023
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4,602
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3,928
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3,867
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3,650
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2,842
Risk management
2,792
Electronic Commerce
2,663
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2,628
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2,582
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2,539
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2,500
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2,448
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Kaiser, Harry M.
63
Eisend, Martin
49
Taylor, Charles Raymond
38
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36
Gierl, Heribert
31
Anderson, Simon P.
30
Septianto, Felix
30
Rosengren, Sara
29
Saffer, Henry
27
Dahlén, Micael
26
Mueller, Barbara
26
Kind, Hans Jarle
25
Okazaki, Shintaro
25
Zaccour, Georges
25
Chan, Kara
24
Sethi, Suresh
24
Bruhn, Manfred
23
Huh, Jisu
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Stafford, Marla Royne
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Wilbur, Kenneth C.
22
Yoon, Sukki
22
Diehl, Sandra
21
Ford, John B.
20
Kinnucan, Henry W.
20
Yoon, Hye Jin
20
Carlson, Les
19
Dens, Nathalie
19
Nilssen, Tore
19
Terlutter, Ralf
19
Campbell, Colin L.
18
Reid, Leonard N.
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Dave, Dhaval
17
Esch, Franz-Rudolf
17
Prasad, Ashutosh
17
Bagwell, Kyle
16
Hackley, Christopher E.
16
Jerath, Kinshuk
16
Jullien, Bruno
16
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National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
Axel-Springer-Verlag
10
C.E.P.R. Discussion Papers
10
Université Paris-Dauphine (Paris IX)
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
EconWPA
6
European Society for Opinion and Marketing Research
6
American Marketing Association
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
Zentralausschuss der Werbewirtschaft
5
Økonomisk institutt, Universitetet i Oslo
5
Agricultural and Applied Economics Association - AAEA
4
Cowles Foundation for Research in Economics, Yale University
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
European Advertising Academy
4
NET Institute
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Nordic Council of Ministers
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Cornell University / Department of Agricultural Economics
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IP Deutschland GmbH <Köln>
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United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
Advertising Research Foundation
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Census Bureau, Department of Commerce
2
Center for Applied Economics and Policy Research (CAEPR), Department of Economics
2
Centre Interuniversitaire sur le Risque, les Politiques Économiques et l'Emploi (CIRPÉE)
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
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International journal of advertising : the review of marketing communications
210
Journal of advertising research
209
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
183
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
149
European Journal of Marketing
142
Journal of Consumer Marketing
136
Young Consumers
83
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
71
European journal of operational research : EJOR
67
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
Journal of retailing and consumer services
62
International Marketing Review
59
Strategic Direction
58
International journal of internet marketing and advertising : IJIMA
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
International journal of industrial organization
54
Journal of Product & Brand Management
54
NBER working paper series
54
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of Services Marketing
46
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
SpringerLink / Bücher
43
Working paper / National Bureau of Economic Research, Inc.
41
Marketing Intelligence & Planning
40
Young consumers : insight and ideas for responsible marketers
38
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
35
Journal of global marketing
34
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ECONIS (ZBW)
9,787
Other ZBW resources
890
RePEc
367
USB Cologne (EcoSocSci)
171
EconStor
53
BASE
41
ArchiDok
2
USB Cologne (business full texts)
1
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1
Pricing decisions for three-echelon supply chain with
advertising
and quality effort-dependent fuzzy
demand
Gupta, Rohit
;
Biswas, Indranil
;
Kumar, Sushil
- In:
International journal of production research
57
(
2019
)
9
,
pp. 2715-2731
Persistent link: https://www.econbiz.de/10012193194
Saved in:
2
The effect of the alliance between manufacturer and weak retailer on supply chain performance
Zhang, Jianxiong
;
Lei, Liyan
;
Lu, Fuxiao
;
Cui, Lixin
- In:
IMA journal of management mathematics
29
(
2018
)
4
,
pp. 457-487
Persistent link: https://www.econbiz.de/10011974914
Saved in:
3
Who can profit from personalised pricing : supplier, retailers, or consumers?
Ma, Biao
;
Li, Li
- In:
International journal of networking and virtual …
29
(
2023
)
2
,
pp. 183-210
Persistent link: https://www.econbiz.de/10014436681
Saved in:
4
Cooperative
advertising
in a supply chain with retail competition
Karray, Salma
;
Amin, Saman Hassanzadeh
- In:
International journal of production research
53
(
2015
)
1
,
pp. 88-105
Persistent link: https://www.econbiz.de/10010493956
Saved in:
5
Advertising
and pricing decisions in a manufacturer-retailer channel with
demand
and cost disruptions
Yuan, Lingxiao
;
Yang, Chao
;
Li, Taotao
- In:
International journal of information systems and supply …
8
(
2015
)
3
,
pp. 44-66
Persistent link: https://www.econbiz.de/10011288702
Saved in:
6
Impact of
demand
price elasticity on advantages of cooperative
advertising
in a two-tier supply chain
Zhao, Lei
;
Zhang, Jihua
;
Xie, Jinxing
- In:
International journal of production research
54
(
2016
)
9/10
,
pp. 2541-2551
Persistent link: https://www.econbiz.de/10011496417
Saved in:
7
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and
advertising
decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
8
Game theoretic analysis of pricing and vertical cooperative
advertising
of a retailer-duopoly with a common manufacturer
Aust, Gerhard
;
Buscher, Udo
- In:
Central European journal of operations research : CEJOR …
24
(
2016
)
1
,
pp. 127-147
Persistent link: https://www.econbiz.de/10011665769
Saved in:
9
Advertising
and pricing policies in a two-echelon supply chain with a capital-constrained retailer
Yang, Honglin
;
Chu, Lingling
;
Wan, Hong
- In:
RAIRO / Operations research
53
(
2019
)
4
,
pp. 1331-1342
Persistent link: https://www.econbiz.de/10012119009
Saved in:
10
Optimal pricing and inventory decisions for perishable products with multivariate
demand
function under trade credit
Mahato, Chandan
;
Mahata, Gour Chandra
- In:
Operations research forum
4
(
2023
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014330511
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