, the author presents this catoptric metaphor as a specific epistemological trope within the advertising designs that the …

advertising campaigns and, more precisely, whether a print ad that uses nudity is more or less effective than an ad without nudity … country. Research limitations/implications – Attitudes toward advertising in general vary significantly among European … in their advertising campaigns should take great care to define their target market by gender – even more so than in …

/methodology/approach – Using analytical models, the versioning of a multi‐channel publisher is analysed, with consideration of advertising revenue … offline advertising market shrinks and the online advertising market proliferates. In a reverse situation, providing one … analytical error due to inter‐market network externalities. In this context, it is proven that advertising revenue is a critical …

entrepreneurs, with particular attention to advertising content for known small business success factors. Findings – This study … finds no correlation between factors most important to small business success and advertising volume. However, this study … advertising for that competitiveness factor. Finally, it is found that advertisement characteristics (placement, timing …