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Data accuracy's impact on segm...
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Advertising
Zielgruppe
2,469
Target group
2,465
Direktmarketing
1,888
Direct marketing
1,579
Data quality
1,188
Datenqualität
1,145
Consumer behaviour
1,052
Konsumentenverhalten
1,042
Deutschland
901
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868
Werbewirkung
528
Advertising effects
527
Marketingmanagement
494
Marketing management
489
Werbung
485
Theorie
471
Theory
471
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450
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439
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436
Relationship marketing
435
Beziehungsmarketing
434
Internet marketing
421
Marketing
356
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267
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267
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257
Market segmentation
255
Elderly people
239
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239
Datenerhebung
219
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218
data quality
198
Statistische Methode
186
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185
Brand management
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Hudders, Liselot
9
Buijzen, Moniek
6
Bliemel, Friedhelm
5
Cauberghe, Veroline
5
De Jans, Steffi
5
Galeotti, Andrea
5
Rozendaal, Esther
5
Bakir, Aysen
4
Fogel, Joshua
4
Mukherjee, Avinandan
4
Park, Jin Seong
4
Pelsmacker, Patrick de
4
Pepall, Lynne
4
Puntoni, Stefano
4
Reijmersdal, Eva A. van
4
Van de Sompel, Dieneke
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
Aikin, Kathryn J.
3
An, Soontae
3
Bradford, W. David
3
Carlson, Les
3
Cassia, Fabio
3
Collins, Thomas L.
3
Dave, Dhaval
3
Esteban, Lola
3
Fassott, Georg
3
MATEI, Stefan
3
Mei, Shue
3
Moraga-González, José Luis
3
Nicolini, Valentina
3
Rapp, Stan
3
Reiff, Joseph
3
Saffer, Henry
3
Shin, Jiwoong
3
Soni, Pavleen
3
Stafford, Marla Royne
3
Sullivan, Helen W.
3
Theobald, Axel
3
Vanwesenbeeck, Ini
3
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1
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ICORIA <12., 2013, Zagreb>
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Nomos Verlagsgesellschaft
1
OECD
1
OECD / Committee on Consumer Policy
1
Otto-Friedrich-Universität Bamberg
1
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Health marketing quarterly
29
Journal of advertising : official publication of the American Academy of Advertising
22
Young consumers : insight and ideas for responsible marketers
20
International journal of advertising : the quarterly review of marketing communications
14
International journal of pharmaceutical and healthcare marketing : IJPHM
12
International journal of advertising : the review of marketing communications
10
Journal of advertising research
9
Journal of marketing communications
9
International journal of consumer studies
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of advertising
5
Journal of business research : JBR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of current issues and research in advertising : JCIRA
4
Journal of food products marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
European journal of marketing : EJM
3
Journal of business ethics : JOBE
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of global marketing
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of retailing
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
NBER Working Paper
3
NBER working paper series
3
Operations research
3
Review of industrial organization : RIO
3
Anthropology and business
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
CESifo working papers
2
Central European business review : CEBR
2
Discussion paper / Tinbergen Institute
2
ERIM Report Series Reference
2
Electronic commerce research and applications
2
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ECONIS (ZBW)
479
Other ZBW resources
8
RePEc
3
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1
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1
Precise targeting foiled by imprecise data : why weak data accuracy and coverage threaten advertising effectiveness
Sylvester, Alice K.
;
Spaeth, Jim
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 133-136
Persistent link: https://www.econbiz.de/10012109414
Saved in:
2
The use of sampling methods in advertising research : a gap between theory and practice
Sarstedt, Marko
;
Bengart, Paul
;
Shaltoni, Abdel Monim
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 650-663
Persistent link: https://www.econbiz.de/10011882055
Saved in:
3
Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong
;
Hui, Kai-Lung
;
Png, Ivan
- In:
Management science : journal of the Institute for …
61
(
2015
)
12
,
pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
Saved in:
4
Influence of direct marketing and conventional advertisement on buying behaviour of customers of electronic home appliances
Kewat, Pooja Bai
;
Panda, Priyabrata
;
Maharana, Arjuna Kumar
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10014312878
Saved in:
5
Management policy promotion as element of complex of commercial organizations marketing
Buley, Natal'ya V.
;
Demchenko, Tatiana S.
;
Bondaletov, …
- In:
Journal of international economic review
14
(
2021
)
2
,
pp. 117-126
Persistent link: https://www.econbiz.de/10014467542
Saved in:
6
Algorithms propagate gender bias in the marketplace : with consumers' cooperation
Rathee, Shelly
;
Banker, Sachin
;
Mishra, Arul
;
Mishra, …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 621-631
Persistent link: https://www.econbiz.de/10014370526
Saved in:
7
Improving data quality using Amazon mechanical turk through platform setup
Lu, Lu
;
Neale, Nathan
;
Line, Nathaniel D.
;
Bonn, Mark Andrew
- In:
The Cornell hospitality quarterly
63
(
2022
)
2
,
pp. 231-246
Persistent link: https://www.econbiz.de/10013256793
Saved in:
8
An analysis of data quality : professional panels, student subject pools, and Amazon's Mechanical Turk
Kees, Jeremy
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 141-155
Persistent link: https://www.econbiz.de/10011686523
Saved in:
9
Drivers of data quality in advertising research : differences across MTurk and professional panel samples
Berry, Christopher
;
Kees, Jeremy
;
Burton, Scot
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 515-529
Persistent link: https://www.econbiz.de/10013362341
Saved in:
10
Journal of promotion management : JPM
1991-: Binghamton, NY : Haworth Press
-
1.1991/93 -
Persistent link: https://www.econbiz.de/10000594307
Saved in:
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