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Understanding the US generic advertising system and its role in information management among commodities and food systems
Ward, Ronald W. - In: Innovation and system dynamics in food networks 2007 : …, (pp. 275-285). 2007
Persistent link: https://www.econbiz.de/10003713226
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Advertising and the food system : proceedings of a symposium held at Airlie House, Virginia, on November 6 & 7, 1980
Connor, John Murray (contributor);  … - 1983
Persistent link: https://www.econbiz.de/10000969737
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A fresh meat almost ideal demand system incorporating negative TV press and advertising impact
Verbeke, Wim; Ward, Ronald W. - In: Agricultural Economics of Agricultural Economists 25 (2001) 2-3
This paper investigates fresh meat consumption in Belgium during 1995-1998 through the specification of a three-equation almost ideal demand system (AIDS) incorporating a media index of TV coverage and advertising expenditures as explanatory variables. Estimated parameters and elasticity...
Persistent link: https://www.econbiz.de/10011069327