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Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg; Wonneberger, Anke; Schmuck, Desirée - In: Journal of business research : JBR 67 (2014) 9, pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
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Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée; Matthes, Jörg; Naderer, Brigitte - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
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Uncharted territory in research on environmental advertising : toward an organizing framework
Matthes, Jörg - In: Journal of advertising 48 (2019) 1, pp. 91-101
Persistent link: https://www.econbiz.de/10012201401
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Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines; Naderer, Brigitte; Matthes, Jörg - In: International journal of advertising : the review of … 39 (2020) 5, pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
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User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira; Matthes, Jörg; Einwiller, Sabine; … - In: International journal of advertising : the review of … 39 (2020) 1, pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
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Beneficial or harmful? : how (mis)fit of targeted political advertising on social media shapes voter perceptions
Hirsch, Melanie; Stubenvoll, Marlis; Binder, Alice; … - In: Journal of advertising 53 (2024) 1, pp. 19-35
Persistent link: https://www.econbiz.de/10014575199
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Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne; Matthes, Jörg - In: International journal of advertising : the review of … 42 (2023) 3, pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
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Why am I getting this ad? : how the degree of targeting disclosures and political fit affect persuasion knowledge, party evaluation, and online privacy behaviors
Binder, Alice; Stubenvoll, Marlis; Hirsch, Melanie; … - In: Journal of advertising 51 (2022) 2, pp. 206-222
Persistent link: https://www.econbiz.de/10013362271
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Is it greenwashing? : environmental compensation claims in advertising, perceived greenwashing, political consumerism, and brand outcomes
Neureiter, Ariadne; Stubenvoll, Marlis; Matthes, Jörg - In: Journal of advertising 53 (2024) 4, pp. 511-529
Persistent link: https://www.econbiz.de/10015050202