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~subject:"Advertising"
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IMPACT OF SOCIAL MEDIA ON CONS...
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Advertising
Consumer behaviour
79,730
Konsumentenverhalten
79,716
Social Web
20,536
Social web
20,533
Relationship marketing
9,966
Beziehungsmarketing
9,956
Theorie
9,217
Theory
9,210
Brand management
8,243
Online-Marketing
8,234
Markenführung
8,232
Internet marketing
8,139
Markenimage
6,958
Brand image
6,947
Online retailing
6,155
Online-Handel
6,153
Customer satisfaction
5,696
Kundenzufriedenheit
5,682
USA
5,122
United States
5,066
Electronic Commerce
4,886
E-commerce
4,754
Service quality
4,474
Dienstleistungsqualität
4,465
Brand
4,445
Markenartikel
4,399
Deutschland
4,373
Germany
4,310
Einzelhandel
4,176
Retail trade
4,132
Werbewirkung
3,866
Viral marketing
3,857
Advertising effects
3,855
Virales Marketing
3,850
Experiment
3,563
Emotion
3,421
Werbung
3,166
Marketingmanagement
3,133
Marketing management
3,119
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Septianto, Felix
24
Eisend, Martin
17
Gierl, Heribert
14
Yoon, Sukki
14
Dahlén, Micael
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
12
Wu, Linwan
12
Dens, Nathalie
11
Choi, Yung Kyun
10
Diehl, Sandra
10
Rosengren, Sara
10
Sahni, Navdeep S.
10
Yoon, Hye Jin
10
Boerman, Sophie C.
9
Chan, Kara
9
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Hudders, Liselot
9
Stafford, Marla Royne
9
Terlutter, Ralf
9
Thaichon, Park
9
Torres, Ivonne M.
9
Fogel, Joshua
8
Ghose, Anindya
8
Poels, Karolien
8
Quach, Sara
8
Shin, Jiwoong
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Kim, Kacy K.
7
Lou, Chen
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Reijmersdal, Eva A. van
7
Rozendaal, Esther
7
Tucker, Catherine E.
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
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National Bureau of Economic Research
9
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
European Advertising Academy
2
Technische Universität Braunschweig
2
Université Paris-Dauphine (Paris IX)
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Agricultural and Applied Economics Association - AAEA
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <10, 2011, Berlin>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
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Published in...
All
International journal of advertising : the review of marketing communications
148
Journal of business research : JBR
109
Journal of marketing communications
99
International journal of advertising : the quarterly review of marketing communications
77
Journal of advertising research
75
Journal of promotion management : innovations in planning and applied research
52
International journal of internet marketing and advertising : IJIMA
46
Journal of advertising
45
Journal of retailing and consumer services
45
Journal of advertising : official publication of the American Academy of Advertising
42
Journal of promotion management : JPM
42
Psychology & marketing
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
European journal of marketing : EJM
25
Health marketing quarterly
24
Journal of current issues and research in advertising : JCIRA
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of current issues and research in advertising
22
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Marketing letters : a journal of research in marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Asia Pacific journal of marketing and logistics
18
International journal of consumer studies
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of marketing
17
Journal of marketing research : JMR
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of global marketing
16
Marketing intelligence & planning
15
Young consumers : insight and ideas for responsible marketers
15
European journal of marketing
13
Journal of historical research in marketing
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
12
Cogent business & management
11
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Source
All
ECONIS (ZBW)
3,158
Other ZBW resources
12
RePEc
7
USB Cologne (EcoSocSci)
5
BASE
3
EconStor
1
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1
Social media advertising and consumer decision-making : the mediating role of consumer engagement
Dankwa, Dan Duku
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012512684
Saved in:
2
The rise of electronic social networks and implications for advertisers
Babutsidze, Zakaria
- In:
Technological forecasting & social change : an …
137
(
2018
),
pp. 27-39
Persistent link: https://www.econbiz.de/10011961964
Saved in:
3
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
4
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
5
To what extent household members influence the purchasing decisions of facebook users in case of selected products? : new Facebook ads tool consideration
Lupa-Wójcik, Iwona
- In:
International journal of business & management : IJoBM
8
(
2020
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012261790
Saved in:
6
The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
7
Toward an integrated model of tourist expectation formation and gender difference
Wang, Chunyang
;
Qu, Hailin
;
Ksu, Maxwell K.
- In:
Tourism management : research, policies, practice
54
(
2016
),
pp. 58-71
Persistent link: https://www.econbiz.de/10011451937
Saved in:
8
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
9
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
10
The effects of positive valence and intensity of word-of-mouth and advertising on forming beer brand equity and purchase intentions
Wang, Edward Shih-Tse
;
Lin, Jia-Yi
;
Liao, Yu-Ting
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
8/9
,
pp. 255-269
Persistent link: https://www.econbiz.de/10014443964
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