//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Determinants of stock-out in r...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Consumer behaviour
82,903
Konsumentenverhalten
80,423
Einzelhandel
17,782
Retail trade
15,180
Ghana
10,760
Theorie
10,570
Theory
10,378
Relationship marketing
9,443
Beziehungsmarketing
9,412
Brand management
7,793
Markenführung
7,748
Brand image
6,772
Markenimage
6,736
Online-Handel
6,178
Online retailing
6,163
Customer satisfaction
5,874
Kundenzufriedenheit
5,706
USA
5,684
Deutschland
5,567
United States
5,328
Social Web
4,836
Social web
4,834
Germany
4,628
Service quality
4,620
Online-Marketing
4,598
Internet marketing
4,587
Dienstleistungsqualität
4,568
Brand
4,438
Markenartikel
4,438
Electronic Commerce
4,279
E-commerce
4,118
Werbewirkung
3,655
Advertising effects
3,617
Verbraucherverhalten
3,593
Experiment
3,484
Pricing strategy
3,372
Preismanagement
3,367
Emotion
3,249
Werbung
3,063
more ...
less ...
Online availability
All
Undetermined
1,606
Free
573
Type of publication
All
Article
2,423
Book / Working Paper
680
Journal
14
Type of publication (narrower categories)
All
Article in journal
2,199
Aufsatz in Zeitschrift
2,199
Graue Literatur
136
Non-commercial literature
136
Working Paper
114
Arbeitspapier
107
research-article
93
Aufsatz im Buch
91
Book section
91
Hochschulschrift
49
Thesis
33
Collection of articles of several authors
30
Sammelwerk
30
Aufsatzsammlung
19
Konferenzschrift
18
Conference paper
16
Konferenzbeitrag
16
review
10
Lehrbuch
9
Textbook
8
review-article
8
Bibliografie enthalten
7
Bibliography included
7
conceptual-paper
7
Case study
6
Conference proceedings
6
Fallstudie
6
Market information
6
Marktinformation
6
Collection of articles written by one author
4
Reprint
4
Sammlung
4
case-report
3
Bibliografie
2
Festschrift
2
Guidebook
2
Ratgeber
2
viewpoint
2
Article
1
Bibliographie
1
more ...
less ...
Language
All
English
3,022
German
95
Russian
3
Undetermined
3
Arabic
1
Bulgarian
1
French
1
Norwegian
1
Portuguese
1
more ...
less ...
Author
All
Septianto, Felix
23
Eisend, Martin
15
Gierl, Heribert
15
Dahlén, Micael
13
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
12
Chan, Kara
11
Diehl, Sandra
11
Rosengren, Sara
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Boerman, Sophie C.
9
Evans, Nathaniel J.
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Wilson, Christopher
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hudders, Liselot
8
Mueller, Barbara
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Karray, Salma
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Phau, Ian
7
Wilbur, Kenneth C.
7
Zaccour, Georges
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
more ...
less ...
Institution
All
National Bureau of Economic Research
9
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
The Nielsen Company (Germany)
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
106
Journal of marketing communications
97
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
66
Journal of promotion management : innovations in planning and applied research
48
Journal of retailing and consumer services
44
Journal of advertising
42
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Journal of Consumer Marketing
32
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
European Journal of Marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of historical research in marketing
14
Marketing intelligence & planning
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
European journal of operational research : EJOR
12
more ...
less ...
Source
All
ECONIS (ZBW)
2,977
Other ZBW resources
123
EconStor
8
USB Cologne (EcoSocSci)
6
RePEc
3
Showing
1
-
10
of
3,117
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of retail advertising from a consumer's point of view : a comparison between Germany and France
Purper, Guido
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 153-160)
.
2005
Persistent link: https://www.econbiz.de/10003353794
Saved in:
2
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
3
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
4
Competition in consumer shopping experience
Iyer, Ganesh
;
Kuksov, Dmitri
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 913-933
Persistent link: https://www.econbiz.de/10009702523
Saved in:
5
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
6
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
7
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
8
Consumers' emotional responses to the Christmas TV advertising of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
9
Online ads and offline sales : measuring the effects of retail advertising via a controlled experiment at Yahoo!
Lewis, Randall A.
;
Reiley, David H.
- In:
Quantitative marketing and economics : QME
12
(
2014
)
3
,
pp. 235-266
Persistent link: https://www.econbiz.de/10010407786
Saved in:
10
Joint decision on pricing and advertising for competing retailers under emergency purchasing
Bin, Liu
;
Xindi, Ma
;
Rong, Zhang
- In:
Economic modelling
39
(
2014
),
pp. 257-264
Persistent link: https://www.econbiz.de/10010421850
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->