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Advertising
Consumer behaviour
37
Konsumentenverhalten
37
Werbung
24
Advertising effects
19
Werbewirkung
19
Internet marketing
15
Online-Marketing
15
USA
13
United States
13
Social Web
12
Social web
12
South Korea
11
Südkorea
11
Brand image
10
Markenimage
9
Viral marketing
6
Virales Marketing
6
Altruism
5
Altruismus
5
Comparison
5
Emotion
5
Fundraising
5
Luxury goods
5
Luxusgüter
5
Psychology of advertising
5
Vergleich
5
Werbepsychologie
5
Brand management
4
Charity
4
Einzelhandel
4
Markenführung
4
Mobile marketing
4
Online retailing
4
Online-Handel
4
Personality psychology
4
Persönlichkeitspsychologie
4
Retail trade
4
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24
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Yoon, Sukki
21
Baek, Tae Hyun
9
Choi, Yung Kyun
9
Kim, Yeonshin
7
Kim, Kacy K.
6
Seo, Yuri
3
Bang, Hye Jin
2
Choi, Dongwon
2
Kim, Jungkeun
2
Kim, Seeun
2
Lee, Younghwa
2
Li, Xiaozhu
2
Corner, Gabrielle
1
Fastoso, Fernando
1
Gonzalez-Jimenez, Hector
1
Han, Nah Ray
1
Han, Sangpil
1
Huang, Xiao
1
Kader, Mohammad Shahidul
1
Kim, Byoung Hee
1
Kim, Changju
1
Kim, Seongseop
1
Kim, Sujin
1
Kim, WooJin
1
Lee, Daniel C.
1
Lee, Young Woo
1
Milakovic, Ivana Kursan
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Miocevic, Dario
1
Oh, Sang Do
1
Oh, Sangdo
1
Park, Jooyoung
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Ryoo, Yuhosua
1
Seo, Joon Yong
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Stafford, Marla Royne
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Sung, Billy
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Taylor, Charles Raymond
1
Venmahavong, Tiffany
1
Voyer, Benjamin G.
1
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Yoo, Chan Yun
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International journal of advertising : the review of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
4
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Social and environmental issues in advertising
1
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ECONIS (ZBW)
24
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1
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
Saved in:
2
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
3
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
Social and environmental issues in advertising
,
(pp. 93-105)
.
2017
Persistent link: https://www.econbiz.de/10011591385
Saved in:
4
Is that coffee mug smiling at me? : how anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising
Han, Nah Ray
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Yeonshin
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 352-361
Persistent link: https://www.econbiz.de/10012115152
Saved in:
5
Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
Saved in:
6
Guilt and shame : environmental message framing effects
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011744304
Saved in:
7
The COVID-19 threat and luxury advertising
Baek, Tae Hyun
;
Kim, Jungkeun
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 582-596
Persistent link: https://www.econbiz.de/10014326136
Saved in:
8
Digital advertising in the age of generative AI
Baek, Tae Hyun
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 249-251
Persistent link: https://www.econbiz.de/10014454748
Saved in:
9
Leveraged brand evaluations in branded entertainment : effects of alliance exclusivity and presentation style
Bang, Hye Jin
;
Choi, Dongwon
;
Baek, Tae Hyun
;
Oh, Sang Do
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 466-485
Persistent link: https://www.econbiz.de/10012260229
Saved in:
10
Let's play with emojis! : how to make emojis more effective in social media advertising using promocodes and temporal orientation
Huang, Xiao
;
Kader, Mohammad Shahidul
;
Kim, Seeun
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 665-682
Persistent link: https://www.econbiz.de/10013536273
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