Advertising is one of the most widely used marketing resources in the beverage industry, yet the wine industry has not …. Specifically, we analysed the advertising strategy of wineries with respect to the existence of publicly available wine ratings … relationship between wine ratings and advertising investment. …

major U.S. wine publications only Wine Spectator accepts advertising. Using ratings from Wine Advocate to proxy for quality …, I find that advertisers earn slightly higher ratings in Wine Spectator. However, I find only weak evidence that the … selective retasting of advertisers' wines contributes to the higher ratings. Moreover, conditional on published ratings, Wine …