Singh, Rashmi; Nayak, Jogendra Kumar - In: Asia Pacific Journal of Marketing and Logistics 28 (2016) 3, pp. 396-419
Purpose – The purpose of this paper is to investigate the mediating role of self-esteem in the relationship between parent-adolescent relationship and adolescent compulsive buying behaviour. Using a sample of 300 adolescents (15-18 years) in India and the structural equation modelling...
