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~subject:"Advertising"
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Advertising
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Relationship marketing
26,165
Beziehungsmarketing
25,491
Social Web
20,560
Social web
20,529
Online-Marketing
13,119
Internet marketing
13,004
Theorie
11,755
Theory
11,574
Brand management
9,040
Markenführung
8,991
Customer satisfaction
8,281
Kundenzufriedenheit
8,074
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7,370
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7,019
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6,937
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6,920
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6,667
Electronic Commerce
6,598
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6,529
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6,399
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6,337
E-commerce
6,289
United States
6,261
Marketingmanagement
4,936
Marketing management
4,904
Viral marketing
4,870
Virales Marketing
4,850
Werbewirkung
4,792
Advertising effects
4,745
Einzelhandel
4,715
Retail trade
4,668
Brand
4,621
Markenartikel
4,604
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4,055
Internet
3,813
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Septianto, Felix
24
Eisend, Martin
21
Pelsmacker, Patrick de
17
Gierl, Heribert
16
Taylor, Charles Raymond
16
Wilbur, Kenneth C.
16
Dahlén, Micael
14
Yoon, Sukki
14
Jerath, Kinshuk
13
Choi, Yung Kyun
12
Hudders, Liselot
12
Rosengren, Sara
12
Sahni, Navdeep S.
12
Tucker, Catherine E.
12
Wu, Linwan
12
Chan, Kara
11
Dens, Nathalie
11
Diehl, Sandra
11
Boerman, Sophie C.
10
Bonatti, Alessandro
10
Rozendaal, Esther
10
Sayedi, Amin
10
Shin, Jiwoong
10
Stafford, Marla Royne
10
Terlutter, Ralf
10
Yoon, Hye Jin
10
Bergemann, Dirk
9
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Okazaki, Shintaro
9
Poels, Karolien
9
Quach, Sara
9
Reijmersdal, Eva A. van
9
Thaichon, Park
9
Torres, Ivonne M.
9
Voorveld, Hilde
9
Yang, Yanwu
9
Bellman, Steven
8
Campbell, Colin L.
8
Dwivedi, Yogesh Kumar
8
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Springer Fachmedien Wiesbaden
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Axel-Springer-Verlag
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American Marketing Association
5
European Advertising Academy
3
IGI Global
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Agricultural and Applied Economics Association - AAEA
1
American association of Advertising Agencies
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Association of National Advertisers
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Avrim Lazar and Associates
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Axel Springer AG
1
Boston College / Department of Economics
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Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
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Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Forschungsgruppe Konsum und Verhalten
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Frankfurt School Verlag GmbH
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Fördergesellschaft Marketing an der Universität Augsburg
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Förderverein Marburger Japan-Reihe
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <10, 2011, Berlin>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
ICORIA <17., 2018, Valencia>
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
International Electronic Publishing Research Centre
1
Internationale Handelstagung <1987, Rüschlikon>
1
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International journal of advertising : the review of marketing communications
161
Journal of business research : JBR
120
Journal of marketing communications
109
International journal of advertising : the quarterly review of marketing communications
89
Journal of advertising research
81
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Journal of promotion management : innovations in planning and applied research
57
International journal of internet marketing and advertising : IJIMA
54
Journal of retailing and consumer services
49
Journal of promotion management : JPM
48
Journal of advertising
47
Journal of advertising : official publication of the American Academy of Advertising
46
Psychology & marketing
41
Journal of Consumer Marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
European journal of marketing : EJM
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of current issues and research in advertising : JCIRA
26
Health marketing quarterly
25
Journal of current issues and research in advertising
24
Journal of marketing research : JMR
24
Marketing letters : a journal of research in marketing
23
Journal of marketing
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
European Journal of Marketing
20
European journal of operational research : EJOR
20
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
International journal of consumer studies
18
Quantitative marketing and economics : QME
18
Young consumers : insight and ideas for responsible marketers
18
Journal of global marketing
17
Journal of historical research in marketing
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of marketing research
16
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Source
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ECONIS (ZBW)
3,978
Other ZBW resources
144
USB Cologne (EcoSocSci)
10
EconStor
9
RePEc
8
BASE
2
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1
Investigating the nexus between the types of advertising messages and customer engagement : do customer involvement and generations matter?
Msallati, Amani
- In:
Journal of innovations in digital marketing
2
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014383254
Saved in:
2
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
3
Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
4
Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and
eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Saved in:
5
Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ling, Haifeng
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
Saved in:
6
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
7
Facebook advertising,
eWOM
and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
8
Consumer empowerment in interactive advertising and
eWOM
consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
9
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
10
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
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