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Social psychology and consumer psychology : an unexplored interface
Wyer, Robert S.; Adaval, Rashmi - In: Social psychology of consumer behavior, (pp. 19-61). 2009
Persistent link: https://www.econbiz.de/10003812931
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Puffery in advertisements : the effects of media context, communication norms, and consumer knowledge
Xu, Alison Jing; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 329-343
Persistent link: https://www.econbiz.de/10003997862