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Advertising
Consumer behaviour
34
Konsumentenverhalten
34
India
14
Indien
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Customer satisfaction
11
Kundenzufriedenheit
11
Online retailing
11
Online-Handel
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Emotion
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Advertising effects
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Dienstleistungsqualität
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E-commerce
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Electronic Commerce
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Internet marketing
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Market segmentation
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Marktsegmentierung
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Online-Marketing
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Service quality
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Social Web
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Social web
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Werbewirkung
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Beziehungsmarketing
4
Brand image
4
Brand management
4
Cluster analysis
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Clusteranalyse
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Einkaufszentrum
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Markenführung
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Markenimage
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Mobile Anwendung
4
Mobile application
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Relationship marketing
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Shopping center
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Website
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Arbeitszufriedenheit
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Beschwerdemanagement
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Brand
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Celebrity endorsement
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Arora, Nilesh
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Prashar, Sanjeev
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Parsad, Chandan
2
Rana, Meghna
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Tata, Sai Vijay
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Vijay, T. Sai
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Asian Academy of Management journal : AAMJ
1
Decision
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Mediating role of consumer involvement between celebrity endorsement and consumer evaluation : comparative study of high and low involvement product
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Asian Academy of Management journal : AAMJ
24
(
2019
)
2
,
pp. 113-142
Persistent link: https://www.econbiz.de/10012426497
Saved in:
2
Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
;
Tata, …
- In:
Decision
46
(
2019
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012116127
Saved in:
3
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
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