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Advertising
Vertrauen
16,243
Confidence
16,228
Online-Marketing
13,012
Internet marketing
13,005
Consumer behaviour
6,732
Konsumentenverhalten
6,716
Social Web
6,180
Social web
6,180
Relationship marketing
2,833
Beziehungsmarketing
2,829
Electronic Commerce
2,822
E-commerce
2,681
Online retailing
2,551
Online-Handel
2,551
Werbewirkung
2,168
Advertising effects
2,164
Trust
2,053
Brand management
1,961
Markenführung
1,953
Theorie
1,931
Theory
1,930
Viral marketing
1,905
Virales Marketing
1,903
Experiment
1,873
Werbung
1,839
trust
1,778
Internet
1,457
Markenimage
1,247
Brand image
1,243
Marketingmanagement
1,239
Marketing management
1,228
Deutschland
1,211
Germany
1,179
USA
1,083
United States
1,078
Customer satisfaction
1,057
Kundenzufriedenheit
1,053
Soziales Netzwerk
1,050
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1,026
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Wilbur, Kenneth C.
14
Jerath, Kinshuk
12
Bonatti, Alessandro
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Bergemann, Dirk
9
Pelsmacker, Patrick de
9
Sahni, Navdeep S.
9
Yang, Yanwu
9
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Rozendaal, Esther
8
Voorveld, Hilde
8
Bellman, Steven
7
Boerman, Sophie C.
7
Choi, Yung Kyun
7
Fogel, Joshua
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Arora, Taanika
6
Calvano, Emilio
6
Cho, Chang-Hoan
6
Gordon, Brett R.
6
Greenwood, Jeremy
6
Kim, Jooyoung
6
King, Karen Whitehill
6
Kumar, Subodha
6
Reijmersdal, Eva A. van
6
Shin, Woochoel
6
Alleman, James H.
5
Athey, Susan
5
Balseiro, Santiago R.
5
Campbell, Colin L.
5
Chintagunta, Pradeep K.
5
Dens, Nathalie
5
Fesenmaier, Daniel R.
5
Fridgeirsdottir, Kristin
5
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Winter Academic Conference <2021, Online>
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Advertising Research Foundation
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Association of National Advertisers
1
Edward Elgar Publishing
1
European Advertising Academy
1
Frankfurt School Verlag GmbH
1
Graduate School Of Business Administration
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
International Electronic Publishing Research Centre
1
NET Institute
1
Nordic Council of Ministers
1
OECD
1
Organisation for Economic Co-operation and Development
1
Pira International
1
Point-of-Purachse Advertising Institute
1
School of Management, Yale University
1
Shaker Verlag
1
Special Libraries Association
1
The Council of State Governments
1
Uni-Taschenbücher GmbH
1
University of California at Berkeley
1
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1
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Published in...
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International journal of advertising : the review of marketing communications
83
Journal of business research : JBR
46
International journal of internet marketing and advertising : IJIMA
43
Journal of marketing communications
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of promotion management : innovations in planning and applied research
34
International journal of advertising : the quarterly review of marketing communications
31
Journal of advertising research
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of retailing and consumer services
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of promotion management : JPM
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing research : JMR
16
European journal of operational research : EJOR
14
Journal of current issues and research in advertising
13
Journal of marketing
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Marketing science
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
International journal of technology marketing : IJTMkt
10
Journal of marketing research
10
Young consumers : insight and ideas for responsible marketers
10
European journal of marketing : EJM
9
CESifo working papers
8
Cogent business & management
8
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
NBER working paper series
8
Operations research
8
International journal of electronic commerce : IJEC
7
Journal of advertising : official publication of the American Academy of Advertising
7
Marketing intelligence & planning
7
Technological forecasting & social change : an international journal
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Discussion papers / CEPR
6
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Source
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ECONIS (ZBW)
1,836
Other ZBW resources
7
RePEc
2
BASE
1
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1
What influences online shopping in Nigeria : trust or website quality?
Esho, Ebes
;
Verhoef, Grietjie
- In:
African journal of business and economic research : AJBER
16
(
2021
)
3
,
pp. 155-175
Persistent link: https://www.econbiz.de/10013282425
Saved in:
2
The impact of advertising,
trustworthiness
, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
3
Factors affecting the attitudes and behavioral intentions of followers toward advertising content embedded within YouTube influencers' videos
Kim, Eunyoung
;
Kim, Yeojin
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1235-1256
Persistent link: https://www.econbiz.de/10013417005
Saved in:
4
In ads we trust : religiousness as a predictor of advertising
trustworthiness
and avoidance
Ketelaar, Paul Edwin
;
Konig, Ruben Peter
;
Smit, Edith G.
; …
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 190-198
Persistent link: https://www.econbiz.de/10011376748
Saved in:
5
Economic issues in advertising via e-mail : role for a trusted third party?
Gopal, Ram D.
;
Tripathi, Arvind K.
;
Walter, Zhiping D.
-
2005
Persistent link: https://www.econbiz.de/10003297576
Saved in:
6
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
7
Social Media Influencer in Advertising : The Role of Attractiveness, Expertise and
Trustworthiness
Chekima, Brahim
;
Chekima, Fatima Zohra
;
Adis, …
-
2021
influencer credibility (attractiveness,
trustworthiness
, and expertise) on advertising effectiveness (attitude toward the product …
Persistent link: https://www.econbiz.de/10013249992
Saved in:
8
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
9
The effects of mobile phone use motives on the intention to use location-based advertising : the mediating role of media affinity and perceived trust and risk
Jung, A-Reum
;
Heo, Jun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 930-947
Persistent link: https://www.econbiz.de/10013209477
Saved in:
10
Social media advertising : how online motivations and congruency influence perceptions of trust
Carlson, Jeffrey R.
;
Hanson, Sara
;
Pancras, Joseph
; …
- In:
Journal of consumer behaviour
21
(
2022
)
2
,
pp. 197-213
Persistent link: https://www.econbiz.de/10013177504
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