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The best match-up of airline advertising endorsement and flight safety message

Kim, Seongseop (Sam); Wang, Kuo-Ching; Jhu, Wan-Ting; … - In: International Journal of Contemporary Hospitality Management 28 (2016) 11, pp. 2533-2552

Purpose This paper aims to explore the effectiveness of children as advertisement endorsers in the airline context, including images of safety and reliability. Design/methodology/approach This paper is intended to examine the advertising effect of endorsers (celebrities, CEOs, experts, consumers...

Persistent link: https://www.econbiz.de/10014763967

The impact of COVID-19 on consumer evaluation of authentic advertising messages

Park, Jooyoung; Kim, Jungkeun; Lee, Daniel C.; Kim, … - In: Psychology & marketing 39 (2022) 1, pp. 76-89

Persistent link: https://www.econbiz.de/10012796063

Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications

Kim, Jungkeun; Kim, Jae-Eun; Marshall, Roger - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1399-1425

Persistent link: https://www.econbiz.de/10011609129

The influence of mating goal activation and gender differences on the evaluation of advertisements containing sexual words

Kim, Jungkeun; Kim, Sungeun Ange - In: Australasian marketing journal 24 (2016) 3, pp. 205-213

Persistent link: https://www.econbiz.de/10011596772

It is all in the mind(set)! : matching mindsets and luxury tourism

Seo, Yuri; Ko, Dongwoo; Kim, Jungkeun - In: Journal of travel research : a quarterly publication of … 60 (2021) 1, pp. 184-196

Persistent link: https://www.econbiz.de/10012425222

The COVID-19 threat and luxury advertising

Baek, Tae Hyun; Kim, Jungkeun; Yoon, Sukki; Choi, Yung Kyun - In: Journal of consumer behaviour 22 (2023) 3, pp. 582-596

Persistent link: https://www.econbiz.de/10014326136

The impact of infectious disease cues on visual pattern-seeking

Lee, Jaehoon; Park, Jooyoung; Lee, Jacob C.; Jhang, Jihoon - In: International journal of advertising : the review of … 42 (2023) 4, pp. 740-772

Persistent link: https://www.econbiz.de/10014296411