Social media advertising has become the cornerstone of the most effective fashion brands’ marketing strategy in recent … variable, advertising expenditure. The present study provides valuable implications for the fast fashion industry, providing … years. Since the boom of social media, most fashion retailers have started to recognize the benefits of creating value for …

buying decisions in the fashion industry. The focus of the study is to connect fashion industry and marketing communication …/implications - The study shows what shapes the marketing communication strategies of the rising fashion industry but is limited to the … implications - Female sexuality in marketing communication is strategic to fashion industry in today's market among youths …