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Advertising strategy
Sternthal, Brian - In: Kellogg on marketing, (pp. 215-246). 2001
Persistent link: https://www.econbiz.de/10001612986
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Building brands through effective advertising
Sternthal, Brian; Lee, Angela Y. - In: Kellogg on branding : the marketing faculty of the …, (pp. 129-149). 2005
Persistent link: https://www.econbiz.de/10003285350
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Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant; Sternthal, Brian - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
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Advertising strategy
Rucker, Dereck D.; Sternthal, Brian - In: Kellogg on marketing, (pp. 209-231). 2010
Persistent link: https://www.econbiz.de/10008664280
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Communicating with customers
Spinosa, Charles; Le Brocquy, David; Calder, Bobby J. - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 226-253). 2008
Persistent link: https://www.econbiz.de/10003755924
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Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003676945
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From advertising to engagement
Malthouse, Edward C.; Calder, Bobby J. - In: The handbook of communication engagement, (pp. 411-420). 2018
Persistent link: https://www.econbiz.de/10011871822
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Kellogg on advertising & media
Calder, Bobby J. (contributor) - Kellogg School of Management <Evanston, Ill.> - 2008
Persistent link: https://www.econbiz.de/10004910988