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Advertising
Werbewirkung
8,028
Advertising effects
7,801
Konsumentenverhalten
4,310
Consumer behaviour
4,285
Werbung
4,047
Smoking
3,225
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3,158
Online-Marketing
2,165
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2,155
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576
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Eisend, Martin
19
Gierl, Heribert
19
Pelsmacker, Patrick de
19
Septianto, Felix
19
Rosengren, Sara
16
Dahlén, Micael
15
Diehl, Sandra
15
Kaiser, Harry M.
15
Esch, Franz-Rudolf
14
Stafford, Marla Royne
14
Taylor, Charles Raymond
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Saffer, Henry
13
Avery, Rosemary J.
12
Reijmersdal, Eva A. van
12
Rozendaal, Esther
12
Dens, Nathalie
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Wilson, Rick T.
11
Bellman, Steven
10
Chan, Kara
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mathios, Alan D.
10
Mueller, Barbara
10
Sayedi, Amin
10
Buijzen, Moniek
9
Choi, Yung Kyun
9
Dave, Dhaval
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
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9
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Springer Fachmedien Wiesbaden
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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Advertising Research Foundation
2
European Advertising Academy
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
University of Western Sydney, Nepean / Department of Economics
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Europa Verlag Ges. m.b.H. & Co. KG
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
IP Deutschland GmbH <Köln>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
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Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Philipp Reclam Junior <Stuttgart>
1
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International journal of advertising : the review of marketing communications
162
International journal of advertising : the quarterly review of marketing communications
127
Journal of business research : JBR
117
Journal of marketing communications
113
Journal of advertising : official publication of the American Academy of Advertising
107
Journal of advertising research
99
Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
Psychology & marketing
44
International journal of internet marketing and advertising : IJIMA
41
Journal of current issues and research in advertising : JCIRA
37
Journal of retailing and consumer services
36
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of marketing research : JMR
27
Journal of advertising
25
Young consumers : insight and ideas for responsible marketers
25
Journal of global marketing
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of marketing
23
Marketing letters : a journal of research in marketing
23
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
17
Marketing : ZFP ; journal of research and management
17
NBER Working Paper
17
NBER working paper series
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of business ethics : JOBE
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Marketing intelligence & planning
14
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ECONIS (ZBW)
3,967
EconStor
5
USB Cologne (EcoSocSci)
4
Other ZBW resources
1
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1
Economic and health effects of
fruit
and vegetable advertising : evidence from lab experiments
Liaukonyte, Jura
;
Rickard, Bradley J.
;
Kaiser, Harry M.
; …
- In:
Food policy : economics planning and politics of food …
37
(
2012
)
5
,
pp. 543-553
Persistent link: https://www.econbiz.de/10009661213
Saved in:
2
Examining consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables using experimental economics
Rickard, Bradley J.
;
Liaukonyte, Jura
;
Kaiser, Harry M.
; …
-
2010
Persistent link: https://www.econbiz.de/10008758381
Saved in:
3
Consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables
Rickard, Bradley J.
;
Liaukonyte, Jura
;
Kaiser, Harry M.
; …
- In:
American journal of agricultural economics
93
(
2011
)
5
,
pp. 1312-1327
Persistent link: https://www.econbiz.de/10009384671
Saved in:
4
Health advertising to promote
fruit
and vegetable intake : application of need-related health audience segmentation
Geeroms, Nele
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003210133
Saved in:
5
Dynamic model of fresh
fruit
promotion : a household production approach
Richards, Timothy J.
- In:
American journal of agricultural economics
81
(
1999
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10001397022
Saved in:
6
L' impact de la publicité sur la demande : une application à la demande tabac en France
Lemennicier, Bertrand
- In:
L'empirique en économie industrielle : [recueil des …
,
(pp. 433-492)
.
1996
Persistent link: https://www.econbiz.de/10001321452
Saved in:
7
L' impact de la publicité sur la demande : une application à la demande de tabac en France (1970 - 1994)
Lemennicier, Bertrand
- In:
Revue économique : revue bimestrielle
49
(
1998
)
6
,
pp. 1539-1571
Persistent link: https://www.econbiz.de/10001250649
Saved in:
8
Smoke gets in their eyes? : third-person effects of electronic cigarette advertising
Pardun, Carol J.
;
McKeever, Robert
;
Bedingfield, Sid
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 708-726
Persistent link: https://www.econbiz.de/10011799585
Saved in:
9
Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa. : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10000503876
Saved in:
10
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
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