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Advertising
Marketingmanagement
16,919
Marketing management
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Marketing
3,477
Consumer behaviour
2,664
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Theorie
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888
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Internationales Marketing
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International marketing
749
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Bruhn, Manfred
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16
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9
Pepels, Werner
9
Hackley, Christopher E.
6
Jain, Amit
5
Kitchen, Philip J.
5
Malik, Garima
5
Pelsmacker, Patrick de
5
Yan, Ruiliang
5
Adeola, Ogechi
4
Eisend, Martin
4
Gijsenberg, Maarten J.
4
Laurie, Sally
4
Mortimer, Kathleen
4
Percy, Larry
4
Taylor, Charles Raymond
4
Boenigk, Michael
3
Czarnecka, Barbara
3
Dahl, Stephan
3
Dekimpe, M. G.
3
Elliott, Richard
3
Forker, Olan D.
3
Jacobi, Erik S.
3
Kerbache, Laoucine
3
Kerr, Gayle
3
Kinnucan, Henry W.
3
Lee, Janghyuk
3
Lenz, John E.
3
Lepkowska-White, Elzbieta
3
Lloyd, Jenny
3
Pei, Zhi
3
Pilarczyk, Bogna
3
Rosengren, Sara
3
Shimp, Terence A.
3
Steffenhagen, Hartwig
3
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3
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3
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2
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2
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2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Duncker & Humblot
1
European Society for Opinion and Marketing Research
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Westfälische Wirtschaftsgeschichte
1
ICC Deutschland Internationale Handelskammer
1
ICORIA <10, 2011, Berlin>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
IGI Global
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
International Conference on Marketing and Development
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Marx Károly Közgazdaságtudományi Egyetem <Budapest>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
NWB Verlag
1
NetLibrary, Inc
1
Oblast Orel
1
Special Libraries Association
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Uni-Taschenbücher GmbH
1
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Journal of marketing communications
13
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
European journal of marketing : EJM
8
Journal of advertising research
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of business research : JBR
6
Journal of promotion management : JPM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of marketing
5
SpringerLink / Bücher
5
European journal of operational research : EJOR
4
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Springer eBook Collection
4
The marketing review
4
Advances in advertising research
3
Economics and business review
3
European Advertising Academy
3
European research studies
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing research : JMR
3
Journal of retailing
3
Lehrbuch
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
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ECONIS (ZBW)
592
Other ZBW resources
6
USB Cologne (EcoSocSci)
1
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1
Consumer wisdom : a mindful connection between healthy food advertising and obesity prevention
Hussain, Khalid
;
Junaid, Muhammad
;
Javed, Muzhar
;
Ali, …
- In:
European journal of marketing
56
(
2022
)
11
,
pp. 3032-3053
Persistent link: https://www.econbiz.de/10013457409
Saved in:
2
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
3
Exploring multilevel data with deep learning and XAI : the effect of personal-care advertising spending on subjective happiness
Messner, Wolfgang
- In:
International business review
33
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014460757
Saved in:
4
A longitudinal examination of the relationship between national-level per capita advertising expenditure and national-level life satisfaction across 76 countries
Wiles, Michael A.
;
Janani, Saeed
;
Fotheringham, Darima
; …
- In:
Marketing science
43
(
2024
)
3
,
pp. 542-563
Persistent link: https://www.econbiz.de/10014529244
Saved in:
5
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
Saved in:
6
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
7
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.
;
Forker, Olan D.
-
1993
Persistent link: https://www.econbiz.de/10000862748
Saved in:
8
Subjektive Schätzung der Marketing-Mix-Wirkung : theoretische Basis und Implementierung einer anwenderorientierten Software zur modellgestützten Marketing-Planung
Depluet, Eric
-
1991
Persistent link: https://www.econbiz.de/10000868715
Saved in:
9
Möglichkeiten und Grenzen des Sponsoring im Rahmen der Marketingaktivitäten von ersten Anbietern
Wimmer, Heinrich
-
1987
-
2. Aufl
Persistent link: https://www.econbiz.de/10000740165
Saved in:
10
[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
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