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Advertising Theorie 13 Theory 13 Learning process 7 Lernprozess 7 Modellierung 7 Scientific modelling 7 Decision under uncertainty 5 Entscheidung unter Unsicherheit 5 Begrenzte Rationalität 4 Behavioral economics 4 Bounded rationality 4 Corporate reputation 4 Firmenimage 4 Product quality 4 Produktqualität 4 Verhaltensökonomik 4 Experiment 3 Information behaviour 3 Informationsverhalten 3 Model misspecification 3 Reputation 3 Sales promotion 3 Verkaufsförderung 3 belief formation 3 heuristics 3 Dienstleistungsqualität 2 Quality management 2 Qualitätsmanagement 2 Service quality 2 Social learning 2 learning 2 model misspecification 2 non-Bayesian updating 2 Advertising effects 1 Asymmetric information 1 Asymmetrische Information 1 Bayes-Statistik 1 Bayesian inference 1 Brand image 1

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Arbeitspapier 1 Graue Literatur 1 Non-commercial literature 1 Working Paper 1

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Hauser, Daniel 1

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Promoting a reputation for quality

Hauser, Daniel - 2016

Persistent link: https://www.econbiz.de/10011565950

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