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Brand equity : defining, measu...
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Advertising
Consumer behaviour
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Brand management
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Markenführung
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Marketingmanagement
17,057
Marketing management
16,468
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Theory
11,503
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11,159
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5,798
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5,700
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5,688
Einzelhandel
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Retail trade
4,578
Service quality
4,577
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4,366
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Electronic Commerce
4,069
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18
Taylor, Charles Raymond
16
Dens, Nathalie
14
Dahlén, Micael
13
Rosengren, Sara
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Chan, Kara
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Diehl, Sandra
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Wu, Linwan
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9
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Sahni, Navdeep S.
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Bellman, Steven
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Ghose, Anindya
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Hackley, Christopher E.
8
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Mueller, Barbara
8
Phau, Ian
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Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Zúñiga, Miguel Ángel
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7
Malik, Garima
7
Mooij, Marieke K. de
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Moser, H. R.
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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Technische Universität Braunschweig
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AMA Winter Academic Conference <2021, Online>
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AMAK AG
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American association of Advertising Agencies
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Association of National Advertisers
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Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
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Avrim Lazar and Associates
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Axel Springer AG
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Boston College / Department of Economics
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Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
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Consumer Research Institute, inc.
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ICC Deutschland Internationale Handelskammer
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <10, 2011, Berlin>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <16., 2017, Gent>
1
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International journal of advertising : the review of marketing communications
128
Journal of business research : JBR
114
Journal of marketing communications
109
Journal of advertising research
91
International journal of advertising : the quarterly review of marketing communications
78
Journal of advertising
60
Journal of promotion management : innovations in planning and applied research
51
Journal of promotion management : JPM
49
Journal of advertising : official publication of the American Academy of Advertising
47
Journal of retailing and consumer services
45
International journal of internet marketing and advertising : IJIMA
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Psychology & marketing
39
Journal of Consumer Marketing
33
European journal of marketing : EJM
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of current issues and research in advertising : JCIRA
25
Health marketing quarterly
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
Journal of historical research in marketing
22
Marketing letters : a journal of research in marketing
22
Strategic Direction
22
Journal of global marketing
21
Journal of marketing
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Journal of international consumer marketing
19
Journal of marketing research : JMR
19
Asia Pacific journal of marketing and logistics
18
European Journal of Marketing
18
Journal of business ethics : JOBE
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Marketing : ZFP ; journal of research and management
18
International journal of consumer studies
17
Journal of current issues and research in advertising
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
Journal of Product & Brand Management
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Marketing intelligence & planning
16
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ECONIS (ZBW)
3,626
Other ZBW resources
156
USB Cologne (EcoSocSci)
18
EconStor
8
RePEc
5
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1
Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath
;
Shivani, Shradha
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
Saved in:
2
Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
3
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
4
Children's socialization in consumption : the role of marketing
Estrela, Rui Carlos
;
Pereira, Francisco Costa
;
Ventura, …
- In:
EuroMed journal of business
9
(
2014
)
3
,
pp. 222-251
Persistent link: https://www.econbiz.de/10010416280
Saved in:
5
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
6
Brand communications
Feldwick, Paul
- In:
Brands and branding
,
(pp. 127-142)
.
2004
Persistent link: https://www.econbiz.de/10002755012
Saved in:
7
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
8
Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study
Raza, Ahmed
- In:
International journal of Islamic marketing and branding
6
(
2021
)
1
,
pp. 36-59
Persistent link: https://www.econbiz.de/10012670754
Saved in:
9
Reputation and advertising of collective brand members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Saved in:
10
Rand communications and customer equity : the mediating role of brand knowledge and word of mouth ads
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
;
Moradi, Kianoosh
- In:
Romanian economic and business review
15
(
2020
)
4
,
pp. 90-103
Persistent link: https://www.econbiz.de/10012631932
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