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Electronic word of mouth as a promotional technique : new insights from social media
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International journal of advertising : the quarterly review of marketing communications
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Electronic word of mouth as a promotional technique : new insights from social media
Chu, Shu-Chuan
(
ed.
);
Kim, Juran
(
ed.
); …
-
2020
-
First issued in paperback
Persistent link: https://www.econbiz.de/10012244839
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The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 1-13)
.
2020
Persistent link: https://www.econbiz.de/10012263198
Saved in:
3
The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011859185
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