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~subject:"Advertising"
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Verkaufen an Top-Entscheider :...
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Advertising
Verkauf
3,494
Selling
2,893
Zielgruppe
2,868
Target group
2,468
Konsumentenverhalten
1,035
Consumer behaviour
1,030
Salespeople
886
Verkaufspersonal
886
Marketing
769
Deutschland
746
Marketingmanagement
685
Marketing management
663
Germany
656
Beziehungsmarketing
604
Relationship marketing
599
Theorie
566
Theory
556
USA
500
United States
470
Werbung
404
Werbewirkung
396
Advertising effects
393
Online-Marketing
348
Internet marketing
342
B-to-B-Marketing
300
Business-to-business marketing
300
Marktsegmentierung
268
Children
264
Kinder
264
Elderly people
257
Ältere Menschen
257
Market segmentation
249
Sales
243
Erfolgsfaktor
238
Success factor
214
Vertrieb
214
Absatz
207
Lieferantenmanagement
197
Supplier relationship management
197
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55
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2
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Non-commercial literature
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Arbeitspapier
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English
355
German
26
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Hudders, Liselot
9
Buijzen, Moniek
6
Cauberghe, Veroline
5
De Jans, Steffi
5
Galeotti, Andrea
5
Rozendaal, Esther
5
Bakir, Aysen
4
Collins, Thomas L.
4
Pelsmacker, Patrick de
4
Pepall, Lynne
4
Puntoni, Stefano
4
Rapp, Stan
4
Reijmersdal, Eva A. van
4
Van de Sompel, Dieneke
4
Zhang, Jianqiang
4
Acquisti, Alessandro
3
An, Soontae
3
Carlson, Les
3
Cassia, Fabio
3
Mei, Shue
3
Moraga-González, José Luis
3
Nicolini, Valentina
3
Reiff, Joseph
3
Shin, Jiwoong
3
Soni, Pavleen
3
Spotts, Harlan E.
3
Stafford, Marla Royne
3
Vanwesenbeeck, Ini
3
Weinberger, Marc G.
3
Weinberger, Michelle F.
3
Zhang, Kaifu
3
Zhong, Weijun
3
Antioco, Michael
2
Assaf, A. Georges
2
Bernardin, Lidwine
2
Bruhn, Manfred
2
Burguet, Roberto
2
Bušljeta Banks, Ivana
2
Castonguay, Jessica
2
Cauberghe, Verolien
2
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American Marketing Association
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
European Advertising Academy
1
ICORIA <12., 2013, Zagreb>
1
Nomos Verlagsgesellschaft
1
OECD
1
OECD / Committee on Consumer Policy
1
Otto-Friedrich-Universität Bamberg
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
United States Trademark Association
1
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Published in...
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Journal of advertising : official publication of the American Academy of Advertising
20
Young consumers : insight and ideas for responsible marketers
20
International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising research
10
International journal of advertising : the review of marketing communications
8
International journal of consumer studies
6
Journal of marketing communications
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
European journal of marketing : EJM
4
Health marketing quarterly
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of advertising
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of food products marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Journal of business research : JBR
3
Journal of current issues and research in advertising : JCIRA
3
Operations research
3
Review of industrial organization : RIO
3
Anthropology and business
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
CESifo working papers
2
Central European business review : CEBR
2
Discussion paper / Tinbergen Institute
2
Discussion papers / CEPR
2
ERIM Report Series Reference
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
European journal of marketing
2
International journal of hospitality management
2
Journal of business ethics : JOBE
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of historical research in marketing
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
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ECONIS (ZBW)
378
USB Cologne (EcoSocSci)
3
Showing
1
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381
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1
Monetarisierung von Computerspielen
Koubek, Jochen
-
2020
Persistent link: https://www.econbiz.de/10012313135
Saved in:
2
Advertising
Heath, Ray Brian
-
1968
Persistent link: https://www.econbiz.de/10000615396
Saved in:
3
Speaking of advertising
Wright, John Sherman
(
ed.
);
Warner, Daniel S.
(
ed.
)
-
1963
Persistent link: https://www.econbiz.de/10000595600
Saved in:
4
Medienkonkurrenz auf dem Werbemarkt : Zielgruppendifferenzierung in der Angebotsstrategie der Werbeträger Presse, Rundfunk und Fernsehen
Korff-Sage, Kirsten
-
1999
Persistent link: https://www.econbiz.de/10000681792
Saved in:
5
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
6
Advertising
Mandell, Maurice Ira
-
1968
Persistent link: https://www.econbiz.de/10000568063
Saved in:
7
Advertising
Norris, James S.
-
1984
-
3. ed
Persistent link: https://www.econbiz.de/10000065888
Saved in:
8
Advertising
Norris, James S.
-
1980
-
2. ed
Persistent link: https://www.econbiz.de/10000048782
Saved in:
9
Advertising
Wright, John Sherman
;
Winter, Willis L.
;
Zeigler, …
-
1982
-
5. ed
Persistent link: https://www.econbiz.de/10000077534
Saved in:
10
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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