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Journal of advertising research
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Towards successful diversity initiatives : the importance of building audience connectedness
Burgess, Amelie J.
;
Wilkie, Dean C. H.
;
Dolan, Rebecca
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
1/2
,
pp. 144-161
Persistent link: https://www.econbiz.de/10012498489
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2
LGBTQ imagery in advertising : how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements
Northey, Gavin
;
Dolan, Rebecca
;
Etheridge, Jane
; …
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 222-236
Persistent link: https://www.econbiz.de/10012293510
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