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Advertising
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International journal of marketing : IJM ; formerly Der Markt
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Journal of advertising research
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ECONIS (ZBW)
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Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
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2
Impact of celebrity endorsment on brand image : a communication process perspective on 30 years of empirical research
Erfgen, Carsten
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 127-137
Persistent link: https://www.econbiz.de/10010408097
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3
Evaluating the advertising effectiveness of noncelebrity endorsers : advantages of customer vs. employee endorsers and mediating factors of their impact
Gräve, Jan-Frederik
;
Schnittka, Oliver
;
Haiduk, Carolin
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 318-333
Persistent link: https://www.econbiz.de/10012656841
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