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~subject:"Advertising"
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Advertising
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Theorie
9,843
Theory
9,654
Relationship marketing
9,174
Beziehungsmarketing
9,145
Brand management
7,592
Markenführung
7,551
Brand image
6,751
Markenimage
6,708
Customer satisfaction
5,893
Kundenzufriedenheit
5,725
Online-Handel
5,609
Online retailing
5,599
USA
5,158
United States
4,876
Social Web
4,817
Social web
4,815
Deutschland
4,648
Service quality
4,553
Online-Marketing
4,527
Internet marketing
4,517
Dienstleistungsqualität
4,505
Brand
4,317
Markenartikel
4,306
Germany
4,290
Einzelhandel
4,189
Structural equation model
4,162
Retail trade
4,148
Umweltbewusstsein
4,147
Strukturgleichungsmodell
4,140
Environmental consciousness
3,686
Electronic Commerce
3,674
Werbewirkung
3,655
Advertising effects
3,616
Verbraucherverhalten
3,589
E-commerce
3,568
Experiment
3,444
Emotion
3,335
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46
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30
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Septianto, Felix
23
Eisend, Martin
16
Gierl, Heribert
15
Dahlén, Micael
13
Taylor, Charles Raymond
13
Pelsmacker, Patrick de
12
Chan, Kara
11
Diehl, Sandra
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Evans, Nathaniel J.
9
Sahni, Navdeep S.
9
Stafford, Marla Royne
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hudders, Liselot
8
Mueller, Barbara
8
Quach, Sara
8
Shin, Jiwoong
8
Terlutter, Ralf
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Kareklas, Ioannis
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Phau, Ian
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Lennart-Bernadotte-Stiftung
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
St. Galler Forum für Nachhaltigkeitsmanagement <5, 2003, Sankt Gallen>
1
Study on the consumer judgment of advertising
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
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Published in...
All
International journal of advertising : the review of marketing communications
124
Journal of business research : JBR
103
Journal of marketing communications
98
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising research
66
Journal of promotion management : innovations in planning and applied research
48
International journal of internet marketing and advertising : IJIMA
41
Journal of advertising
41
Journal of promotion management : JPM
41
Journal of retailing and consumer services
41
Journal of advertising : official publication of the American Academy of Advertising
37
Psychology & marketing
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of Consumer Marketing
31
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
European Journal of Marketing
18
Journal of marketing
18
Journal of current issues and research in advertising
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Marketing intelligence & planning
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
Journal of Product & Brand Management
13
Journal of historical research in marketing
12
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Source
All
ECONIS (ZBW)
2,908
Other ZBW resources
120
EconStor
7
USB Cologne (EcoSocSci)
6
RePEc
3
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1
Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
2
Nachhaltigkeits-Marketing in Theorie und Praxis : [das 5. St. Galler Forum für Nachhaltigkeitsmanagement mit dem Titel "Nachhaltigkeits-Marketing: Grundlagen und Potenziale", das a...
Belz, Frank
(
ed.
)
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002509240
Saved in:
3
Nachhaltigkeits-Marketing : Grundlagen & Potenziale
Belz, Frank
(
contributor
);
Bilharz, Michael
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10002715459
Saved in:
4
How explaining the nature and benefits of organic food in advertising for processed products may increase purchase intent
Beyer, Jessica
;
Ortiz, Rebecca
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
2
,
pp. 57-71
Persistent link: https://www.econbiz.de/10012514016
Saved in:
5
Marketing processed organic foods : the impact of promotional message framing (vice vs. virtue advertising) on perceptions of healthfulness
Anghelcev, George
;
McGroarty, Siobhan
;
Sar, Sela
; …
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
6
,
pp. 401-424
Persistent link: https://www.econbiz.de/10012287137
Saved in:
6
The role of imagery in promoting organic food
Septianto, Felix
;
Kemper, Joya
;
Paramita, Widya
- In:
Journal of business research : JBR
101
(
2019
),
pp. 104-115
Persistent link: https://www.econbiz.de/10012103219
Saved in:
7
Is advertising helpful for organic businesses? : differential effects of packaging claims
Hidalgo-Baz, María
;
Martos-Partal, Mercedes
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 542-561
Persistent link: https://www.econbiz.de/10011849115
Saved in:
8
Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
9
The effects of green consumer empowerment in advertising on corporate evaluations and purchase intention : the case of organic food
Yang, Xisi
;
Weber, Anja
;
Grimm, Anna-Katharina
- In:
Review of managerial science : RMS
16
(
2022
)
6
,
pp. 1877-1909
Persistent link: https://www.econbiz.de/10013457793
Saved in:
10
Colour temperature in advertising and its impact on consumer purchase intentions
Pilelienė, Lina
;
Grigaliūnaitė, Viktorija
- In:
Oeconomia Copernicana
8
(
2017
)
4
,
pp. 657-669
Persistent link: https://www.econbiz.de/10012229039
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