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Product placement versus tradi...
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Bruhn, Manfred
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Rosengren, Sara
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Diehl, Sandra
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Yoon, Sukki
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Dens, Nathalie
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Wilson, Christopher
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Wu, Linwan
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Dave, Dhaval
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Malik, Garima
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Phau, Ian
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IGI Global
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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Advertising Research Foundation
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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ICORIA <14., 2015, London>
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Institute of Canadian Advertising
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Technische Universität Braunschweig
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American association of Advertising Agencies
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Bundesverband der Verbraucherzentralen und Verbraucherverbände
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Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
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Duncker & Humblot
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1
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International journal of advertising : the review of marketing communications
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International journal of advertising : the quarterly review of marketing communications
137
Journal of marketing communications
128
Journal of advertising : official publication of the American Academy of Advertising
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68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of retailing and consumer services
51
International journal of internet marketing and advertising : IJIMA
47
Psychology & marketing
47
European journal of marketing : EJM
42
Journal of current issues and research in advertising : JCIRA
40
Health marketing quarterly
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of Consumer Marketing
35
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of global marketing
27
Journal of marketing
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Journal of marketing research : JMR
27
Marketing letters : a journal of research in marketing
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Young consumers : insight and ideas for responsible marketers
27
Journal of current issues and research in advertising
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of business ethics : JOBE
24
Journal of historical research in marketing
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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SpringerLink / Bücher
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Strategic Direction
23
Journal of international consumer marketing
22
Asia Pacific journal of marketing and logistics
21
Quantitative marketing and economics : QME
21
International journal of consumer studies
20
European Journal of Marketing
19
European journal of operational research : EJOR
19
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of Product & Brand Management
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ECONIS (ZBW)
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Other ZBW resources
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USB Cologne (EcoSocSci)
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EconStor
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RePEc
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Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
2
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
3
Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars
;
Taylor, Charles Raymond
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 157-175
Persistent link: https://www.econbiz.de/10011627993
Saved in:
4
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
5
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
6
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
7
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
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8
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
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9
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
10
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
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