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In contrast with the accounts of those without line management responsibilities, gives a perspective of how men and women work together in the world of advertising sales. Highlights the fact that, in a highly competitive environment, putting together the best team possible to win the business...
Persistent link: https://www.econbiz.de/10014755748
Purpose – The purpose of this paper is to examine the nature of nostalgia, especially nostalgia associated with place, and its potential in the development of branding and advertising images for the hospitality industry. Design/methodology/approach – The paper achieves its aims by reviewing...
Persistent link: https://www.econbiz.de/10015037683