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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
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Reklam funkar inte på mig : unga, marknadsföring och internet
2010
Persistent link: https://www.econbiz.de/10003930191
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Does advertising serve as a signal? : evidence from a field experiment in mobile search
Sahni, Navdeep S.; Nair, Harikesh - 2018 - This draft: March 6, 2018
archetypal experience good, restaurants. In collaboration with the platform, we randomize about 200,000 users in 13 Asian cities … into exposure of ads for about 600 local restaurants. Within the exposure group, we randomly vary the disclosure to the … typical city of search, when the uncertainty about restaurant quality is larger, and for restaurants that have received fewer …
Persistent link: https://www.econbiz.de/10011864639
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Does advertising serve as a signal? : evidence from a field experiment in mobile search
Sahni, Navdeep S.; Nair, Harikesh - In: The review of economic studies : RES 87 (2020) 3, pp. 1529-1564
Persistent link: https://www.econbiz.de/10012208074
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Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search
Sahni, Navdeep S.; Nair, Harikesh - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 5-32
Persistent link: https://www.econbiz.de/10012183068
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Advertising spending, firm performance, and the moderating impact of CSR
Assaf, A. Georges; Josiassen, Alexander; Ahn, Jin Sun; … - In: Tourism economics : the business and finance of tourism … 23 (2017) 7, pp. 1484-1495
Persistent link: https://www.econbiz.de/10011772672
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Frontiers: which firms gain from digital advertising? : evidence from a field experiment
Dai, Weijia; Kim, Hyunjin; Luca, Michael - In: Marketing science 42 (2023) 3, pp. 429-439
Persistent link: https://www.econbiz.de/10014317393
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The Impact of Media Stories Concerning Health Issues on Food Product Sales
Dodd, Tim H.; Morse, Steve - In: Journal of Consumer Marketing 11 (1994) 2, pp. 17-24
Consumer interest concerning the health aspects of food products has grown in recent years. Consequently, media attention to scientific studies about the beneficial or detrimental effect on consumers′ health has resulted in substantial changes to the consumption of certain products. A recent...
Persistent link: https://www.econbiz.de/10014849100
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The roles of emotion induced by types of restaurant attributes in advertisement on evaluation
Hwan Choi, Nak; Kim, Yen‐Soon - In: Nankai Business Review International 3 (2012) 3, pp. 224-241
Purpose – Cheerful emotions are associated with achievement goals and quiescence emotions are associated with protection goals. The compatibility between consumer's goal orientation and the types of emotions can be extended to linking the types of emotions with the types of the product...
Persistent link: https://www.econbiz.de/10014954240
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Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 123-140
Persistent link: https://www.econbiz.de/10010511378